B2B Social Strategy and Insights Blog

Take Your Social Media Marketing Up to 11 with Customer Service
Category : social marketing / Date : 5 Sep 2017

It’s no secret to social media marketers that customer service is an integral part of their job. 67% of customers have reached out to a brand for customer service on social media. And with instant gratification the norm in our […]

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what's keeping CMOs from getting the full value of their martech stack?
CMOs: Beware Martech’s Dirty Little Secret
Category : Perspectives / Date : 26 Aug 2017

Marketing has become about smart technology. And the winners and losers will be defined by those who evolve their MarTech stack strategically. CMOs are on track to spend as much as CIOs this year on technology, and most are willing to […]

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B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right
Category : B2B Influencer Marketing / Date : 15 Aug 2017

With all the talk about influencer marketing, it’s no surprise that B2B marketers are (finally!) starting to show some interest in this new marketing approach. As a matter of fact, we’re getting lots of questions about how B2B influencer marketing […]

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IoT Leaders on Social Media
IoT Leaders on Social Media [Infographic]
Category : social insights / Date : 4 Aug 2017

Whether you’re embracing the hype or still waiting to see how things evolve, there’s no question the “Internet of Things” has become a reality. As a matter of fact, Gartner forecasts that there will be 8.4 billion connected things in […]

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How to Break Through With CIOs on Social Media
Category : B2B Social Media Strategy / Date : 22 Jul 2017

It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent. Not to mention keep networks and systems […]

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How to Build An Employee Advocacy Program
Category : Employee Advocacy / Date : 8 Jul 2017

In recent years there has been growing interest on the part of business owners and consultants in how to build brand visibility and value beyond the traditional channels of PR, advertising, and other conventional marketing channels. Surprisingly, the answer lay […]

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B2B Social Media Influencers: A Conversation with Tamara McCleary
Category : B2B Influencer Marketing / Date : 22 May 2017

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

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B2B Content Writer vs B2B Copywriter: What’s the Difference?
Category : Perspectives / Date : 22 Apr 2017

You need website copy, so of course, you’re going to go out and find a writer who can handle it for you. You’ll soon find, though, that there are different types of writer out there. There are B2B copywriters and […]

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