B2B Social Strategy and Insights Blog

image of dart - social media targeting
Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn
Category : B2B Social Media Marketing , social advertising / Date : 17 Oct 2018

Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]

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Connect Your B2B Content Marketing to Business Results
Category : B2B Content Marketing Strategy / Date : 15 Oct 2018

Ask peers about your content marketing and they might say, “Awesome stuff, really well done.” Ask your VP Sales, CFO or CEO, on the other hand, and the response might be, “Show me the money” or “Show me the path […]

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What B2B Marketers Need to Do When They Attend An Event
Category : Events / Date : 25 Aug 2018

The B2B marketing world requires different methods than those we rely on for B2C. You’re operating on a more even playing field, reaching out to people with stories comparable to yours and sales agendas of their own. With opportunities harder […]

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Why Your Company Needs a Social Media Policy
Category : B2B Social Media Strategy / Date : 29 Jul 2018

Using social media to communicate with other businesses is both a blessing and curse. When done right, it offers exceptional ROI, but when an organization takes a careless approach, it can be left with a PR nightmare that keeps on […]

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Evaluate B2B Influencers
How to Evaluate B2B Influencers
Category : B2B Influencer Marketing / Date : 14 Jul 2018

You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]

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what is employee advocacy
What Employee Advocacy Is and Is NOT
Category : Employee Advocacy / Date : 19 Jun 2018

You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]

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Tips and Tools for a Successful Social CRM Strategy
Category : Social Media Tools / Date : 18 Mar 2018

The goal of any CRM strategy should be engagement with customers. Engagement is likely to lead to better customer relations, happier customers and, as an added benefit, more customers. So how can you reach this level of engagement? There are […]

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The Social Media Cheat Sheet for B2B Events
Category : Events / Date : 5 Feb 2018

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]

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