YouTube! Recently, I asked fellow marketers Michelle Garrett and Cecile Thirion to name a platform underutilized by B2B marketers. Both Michelle and Cecile mentioned YouTube. YouTube for B2B marketers Michelle, a PR consultant and writer at Garrett Public Relations, noted, […]
In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Shane Barker, digital strategist, digital marketing consultant and influencer. Tell us about yourself? […]
By definition, B2B brands sell to businesses. B2B buying decisions are made by a committee that represents multiple departments. Those committees, of course, are comprised of people. On social media, B2B brands don’t engage with businesses, they engage with people. […]
In an article at HuffPost Wellness, Brittany Wong details an experiment by Instagram to hide Like’s. The experiment is running with selected users in Canada. The article notes, “It might be bad news for influencers, but experts say it could […]