B2B Social Strategy and Insights Blog

Oslo Train Station
Remote Work at Leadtail: Blue Lagoons, Long-Jump Skiing Competitions and Client Projects

  As the bus lurched forward with its load of tired passengers, we sped off to the airport terminal. Having just disembarked from our Boeing 757, we had flown in on Icelandair from Seattle, and it was now 7:05 AM […]

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B2B marketing interview with Todd Wilms
B2B Marketing Q&A: Todd Wilms on Listening to Customers, the Human Element in Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Todd Wilms, Founder of FoundersPlace.co and fractional CMO. Tell us about yourself? I’m […]

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Arms raised for 2019
B2B Social Media Marketing: Must Do’s for Success in 2019

This year in the world of B2B social media marketing, the stakes for businesses are as high as they’ve ever been. Social remains an effective, flexible, and evolving way of raising brand awareness, building credibility, and staying in touch with […]

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B2B Marketing Interview with Neal Schaffer
B2B Marketing Q&A: Neal Schaffer on Influencer Marketing, Chatbots and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Neal Schaffer, CEO, Principal Social Media Strategy Consultant and Social Media Author. Tell […]

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live video broadcast
LinkedIn Embraces Live Video: Predictions About LinkedIn Live

Recently, TechCrunch broke the news that LinkedIn launched a live video broadcast service called LinkedIn Live. According to the article, “This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select […]

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B2B Marketing: Tomorrow's Best Practices Today -- Christine Crandell
B2B Marketing Q&A: Christine Crandell on the Sales Funnel, Customer Journey Mapping and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Christine Crandell, Principal at New Business Strategies. Tell us a bit about yourself? […]

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Frustrated annoyed woman confused by computer problem, annoyed businesswoman feels indignant about laptop crash, bad news online or disgusting video on web, stressed student looking at broken pc
5 Reasons Your Company Blog Fails at Thought Leadership

Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership. In other […]

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Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I’m thrilled to interview Joe Pulizzi. In January 2019, Joe ended a 12 month sabbatical. […]

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B2B social agency
7 Ways the Right B2B Social Agency Can Help You

Is it time to bring in a social agency to help? It may be if your company is still struggling to make social media work. Yes, I’m biased since I manage a B2B social agency. But over the last six […]

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