B2B Social Media Strategy and Insights from the Leadtail Community - Leadtail

Tomorrow’s best practices today

Our B2B Social Insights and Strategy blog features expertise and perspectives from our team and community.

B2B Marketing and the New Normal

B2B Marketing and the New Normal

6 Keys to B2B Marketing Success for Startups

6 Keys to B2B Marketing Success for Startups

Struggling to Unlock the Potential of Employee Advocacy?

Employee Advocacy

Struggling to Unlock the Potential of Employee Advocacy?

Customer Marketing

Why Now is the Time for Customer Marketing

category creation

Category Creation: Should B2B Brands Try to Invent the Next ‘Big Market?’

A Better Way to Track Social Media Success

A Better Way to Track Social Media Success

Build an Online Community

Don’t Have a Microsoft-Sized Marketing Budget? Then Build an Online Community

It’s Time to Radically Redefine the Role of the CMO

It’s Time to Radically Redefine the Role of the CMO

Bicultural Marketing

Why Brands Should Adopt a Bilingual, Bicultural Approach to Marketing

Sales or Finance Teams? Who Should Marketers Care About More?

Sales or Finance Teams? Who Should Marketers Care About More?

Sales and Marketing Alignment

Keep Your Friends Close and Your Sales Team Closer

Why Community Is the Future of B2B Marketing

Why Community Is the Future of B2B Marketing

Make Marketing and Sales Alignment Your Superpower

Make Marketing and Sales Alignment Your Superpower

The Rise and Fall of the Marketing Strategy

The Rise and Fall of the Marketing Strategy

Executives: Should You Be Active on Social Media?

B2B Social Media Strategy

Executives: Should You Be Active on Social Media?

Why B2B Brands Need to Focus Harder Than Ever Before

Why B2B Brands Need to Focus Harder Than Ever Before

Michelle Killebrew - data silos

Why Marketing Needs a Collaborative Approach to Data

Leverage Social Media for Account-Based Marketing (ABM)

Account Based Marketing

Leverage Social Media for Account-Based Marketing

PR: Why Brands Now Want to Be Seen as Do-Gooders

Why Brands Now Want to Be Seen as Do-Gooders

How to Overcome Marketing Obstacles

Lessons Learned: How to Overcome Marketing Obstacles

social media engagement

B2B Social Media Marketing

B2B Marketers: Generate (More) Social Media Engagement

The Event Conspiracy

The Event Conspiracy: Has COVID Exposed Marketing’s Biggest Lie?

LinkedIn

B2B Social Media Marketing

What Really Drives LinkedIn Follower Growth?

Cecile

Can Building An Engaged Community Grow a Company?

customer experience

B2B Marketing Lessons In Managing Through Uncertainty

Daniel Glickman

B2B Influencer Marketing

How Video Marketing Builds Your Brand

employee advocacy

Employee Advocacy

Why B2B Brands Need Employee Advocacy

Thoughts on Turning Marketing Ideas Into Powerful Reality

Thoughts on Turning Marketing Ideas Into Powerful Reality

Marketing Strategies in Disrupted Markets with Steve Mann

Marketing Strategies in Disrupted Markets with Steve Mann

How To Engage With Customers On Social Media

B2B Social Media Marketing

How to Engage Your Target Audience on Social Media

Increase Followers On Your LinkedIn Company Page

B2B Social Media Marketing

How to Increase Followers on Your LinkedIn Company Page

B2B Marketing Q&A with Liz Kokoska

B2B Marketing Q&A: Liz Kokoska on Pivoting to Virtual Events, Looking Beyond Qualified Leads and More

Working Toward a More Equitable Future

Social Insights Banner

Social Insights

What Are CIOs Tweeting About During the Global Pandemic?

B2B Marketing Interview with Cassandra Jowett

B2B Marketing Q&A: Cassandra Jowett on Her Career Path, Micro-marketing, Virtual Events and More

Ashley Faus

B2B Content Marketing Strategy

The New Rules Of Content Strategy for B2B Marketing

It’s Time to Rethink Your Marketing

B2B Twitter experiment and results

B2B Social Media Marketing

Can You Grow a B2B Twitter Account by Following Industry Professionals?

Exterior View Of LinkedIn's Corporate Headquarters

B2B Social Media Marketing

How Are Marketers Using LinkedIn Live?

B2B marketing interview with Nicole Rodrigues

B2B Marketing Q&A: Nicole Rodrigues on Leadership, Working With The Media, Motivational Emails and More

Questions about B2B social during uncertain times

How to Think About B2B Social During These Uncertain Times

B2B Marketing Interview with Rory Schaff

B2B Marketing Q&A: Rory Schaff on Organic vs. Paid Social, Live Video for B2B, Ernest Hemingway and More

virtual event planning questions

10 Questions to Answer Before Planning a Virtual Event

B2B Marketing Interview with Carmen Hill

B2B Marketing Q&A: Carmen Hill on Human Experiences, Lip Syncing, Open Browser Tabs and More

B2B Marketing Interview with Andrew Davis

B2B Marketing Q&A: Andrew Davis on Answering Questions Google Can’t and Why Product Management and Marketing Are The Same

B2B Marketing Interview with Cathy McPhillips

B2B Marketing Q&A: Cathy McPhillips on Building Email Lists, Showing Your Personality, Pescatarian Food Choices and More

B2B Marketing Interview with Julia McCoy

B2B Marketing Q&A: Julia McCoy on Mastery in Marketing, The Role of AI in Content Creation, Her Personal Memoir and More

B2B Marketing Interview with Corina Manea

B2B Marketing Q&A: Corina Manea on Community Building, Editorial Calendars, Visiting Madrid and More

B2B marketing interview with Gini Dietrich

B2B Marketing Q&A: Gini Dietrich on TikTok, AI in Marketing, 100 Mile Bike Rides and More

B2B Marketing Interview with Brooke Sellas

B2B Marketing Q&A: Brooke Sellas on Social Listening, Human-Centered AI, Riding Horses and More

The skyline in Shanghai, China

Remote Work at Leadtail: High Speed Trains, Staggered Sleep and a Whirlwind of Activity

B2B Marketing Interview with Lee Price

B2B Marketing Q&A: Lee Price on Big Ideas, Temporary Tattoos, Thought Leadership and More

B2B Marketing Interview with Elena Salazar

B2B Marketing Q&A: Elena Salazar on Employee Advocacy, SpaceX Launches, Acroyoga and More

B2B Marketing Interview with Phyllis Davidson

B2B Marketing Q&A: Phyllis Davidson on Modular Content, Provocative Stories, Biking Across the Golden Gate and More

B2B Marketing Q&A with Jenn LeBlanc

B2B Marketing Q&A: Jenn LeBlanc on Understanding Customer Needs, Supporting Female Entrepreneurs and More

B2B Marketing Interview with Katie Robbert

B2B Marketing Q&A: Katie Robbert on Unraveling Mysteries, 10x Marketers, Stephen King and More

B2B Marketing Q&A with Amanda Milligan

B2B Marketing Q&A: Amanda Milligan On Story vs. Narrative, Reaching Your Audience and Why Marketing is Like Karaoke

B2B Content Marketing Strategy

The Content Marketing World 2019 Takeaways No One Is Talking About

B2B Social Media Marketing

Social Media and the C-suite: Should Company Executives Be on Social Media?

B2B Marketing Q&A: Anu Ramani on The Impact of GDPR, Being an Eternal Outsider and More

B2B Marketing Q&A: Michael Brenner on Content Marketing Strategy, Empathy in Marketing and More

B2B Social Media Marketing

20 Tips for Live Tweeting Your B2B Webinar

B2B Marketing Q&A: Carla Johnson on Storytelling Techniques, Building Content Marketing Teams and Living Outside the Comfort Zone

B2B Marketing Q&A: Ian Truscott on Analyst Relations, Creating ART, Being Different and More

I Spent Friday Night Watching B2B Videos on YouTube. Here’s What I Found.

B2B Social Media Marketing

Do You Like It? Social Platforms to Hide or Remove Likes: Experts Weigh In

B2B Marketing Q&A: Jessica Levenson on When to Introduce SEO, Good Content Marketing, Women in STEAM and More

B2B Marketing Q&A: Shane Barker on SEO, Influencer Marketing and More

B2B Marketing Q&A: David Rodnitzky on Attribution, PPC, Traditional Advertising and More

B2B Social Media Marketing

10 Twitter Users Reveal What B2B Brands Are Doing Well on Twitter

B2B Marketing Q&A: Tony Yang on Ideal Customer Profiles, Marketing Org Structures and More

B2B Content Marketing Strategy

Content Marketing Experts on Measuring Success, The Customer Journey and More

B2B Marketing Q&A: Andy Crestodina on Winning Attention, The Human Touch and More

B2B Marketing Q&A: Scott Vaughan on Authenticity, Storytelling, Machine Learning and More

Artificial Intelligence for Everyday B2B Marketers

Remote Work at Leadtail: Blue Lagoons, Long-Jump Skiing Competitions and Client Projects

B2B Marketing Q&A: Todd Wilms on Listening to Customers, the Human Element in Marketing and More

B2B Social Media Marketing

B2B Social Media Marketing: Must Do’s for Success in 2019

B2B Marketing Q&A: Neal Schaffer on Influencer Marketing, Chatbots and More

B2B Social Media Marketing

LinkedIn Embraces Live Video: Predictions About LinkedIn Live

B2B Marketing Q&A: Christine Crandell on the Sales Funnel, Customer Journey Mapping and More

B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

Employee Advocacy

5 Ways to Ignite Employee Advocacy at Your Company

B2B social media planning - what's your plan?

B2B Social Media Strategy

B2B Marketers: What’s Your Social Media Plan?

b2b social media marketing predictions for 2019

B2B Social Media Marketing

B2B Social Media Marketing in 2019: Differences to Expect

influencer marketing notebpad on table

B2B Influencer Marketing

B2B Influencer Marketing Insights from an Expert Panel

It's time to get started with Facebook Advertising

B2B Social Media Marketing

B2B Marketers: It’s Time to Get Started with Facebook Advertising

Ideas for social media cover photos

B2B Social Media Marketing

B2B Social Media Cover Photos: 5 Ideas to Consider

image of dart - social media targeting

B2B Social Media Marketing

Social Advertising

Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn

closeup portrait of business people giving thumbs up

B2B Content Marketing Strategy

Connect Your B2B Content Marketing to Business Results

What B2B Marketers Need to Do When They Attend An Event

B2B Social Media Strategy

Why Your Company Needs a Social Media Policy

Evaluate B2B Influencers

B2B Influencer Marketing

How to Evaluate B2B Influencers

personalized b2b marketing strategy

Account Based Marketing

Why Savvy Businesses Are Getting Personal with Prospects

holistic B2B social marketing strategy 101

B2B Social Media Strategy

Holistic B2B Social Marketing Strategy 101

what is employee advocacy

Employee Advocacy

What Employee Advocacy Is and Is NOT

Tips and Tools for a Successful Social CRM Strategy

The Social Media Cheat Sheet for B2B Events

B2B Social Media Strategy

Why Brand Awareness Is No Longer Enough for Social Media

social media referral marketing

B2B Social Media Marketing

How Social Media Referral Marketing Can Help Win Business

Take Your Social Media Marketing Up to 11 with Customer Service

what's keeping CMOs from getting the full value of their martech stack?

CMOs: Beware Martech’s Dirty Little Secret

B2B Influencer Marketing

B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right

B2B Social Media Strategy

How to Break Through With CIOs on Social Media

Employee Advocacy

How to Build An Employee Advocacy Program

B2B Social Media Strategy

It’s Time to Update Your B2B Social Media Strategy

B2B Influencer Marketing

B2B Social Media Influencers: A Conversation with Tamara McCleary

B2B Content Writer vs B2B Copywriter: What’s the Difference?

engage your social media audience

B2B Social Media Strategy

7 Ways to Engage Your B2B Social Media Audience

B2B Social Media Strategy

Why B2B Social Media Is About Creating Community

B2B Influencer Marketing

9 Do’s and Don’ts of B2B Influencer Marketing

Employee Advocacy

The Key to Turning Employees into Brand Advocates? Engage Them

Evaluate B2B Influencers

B2B Social Media Marketing

B2B Social Marketing: 9 Big Things We’ve Learned So Far…

B2B tech CMOs are hot on ABM in 2017

Account Based Marketing

ABM is H-O-T for B2B Marketers in 2017

B2B Influencer Marketing - Marketer Looking Confused

B2B Influencer Marketing

Why Aren’t B2B Brands Embracing Influencer Marketing?

improve content performance by stealing

B2B Content Marketing Strategy

Improve Your Content Performance by Stealing

how to build a social media sales funnel

B2B Social Media Marketing

How to Build a Social Media Sales Funnel

5 social media management tool recommendations for B2B marketers

B2B Social Media Management

Top Social Media Management Tools for B2B Marketing

Social Insights

Design Thinking + Innovation Leaders on Social Media [INFOGRAPHIC]

Account Based Marketing

How Account-Based Marketing Will Change Your Content Marketing Approach

b2b influencer marketing - 4 rules

B2B Influencer Marketing

4 Rules of B2B Influencer Marketing

snapchat b2b selfie

B2B Social Media Marketing

Why B2B Marketers Should Pass on Snapchat

Employee Advocacy

Employee Advocacy

Turn the Promise of Employee Advocacy Into Reality

Why Aren’t B2B Marketers Listening in on Social Media?

account based marketing social media strategy

Account Based Marketing

How Social Media Helps You Optimize Account-Based Marketing

Social Insights

How Do Employee Benefits Professionals Engage on Social Media?

mobile app marketing

Mobile App Marketing on Social Media: The Good, the Bad, and the Ugly

B2B Influencer Marketing

3 Ways to Leverage Influencer Marketing and Social Amplification For Growth

Social Insights

How Do Internal Communications Professionals Engage on Social Media?

B2B Content Marketing Strategy

Level Up Your Content Marketing Game

social media stage fright

B2B Marketers: Overcome Your Social Media Stage Fright

wasting money content marketing

B2B Content Marketing Strategy

Stop Wasting Money on Content Marketing

employee advocacy program working?

Employee Advocacy

How to Know if Your Employee Advocacy Program is Working

B2B social agency

B2B Social Media Agency

7 Ways the Right B2B Social Agency Can Help You

b2b influencer marketing

B2B Influencer Marketing

B2B Marketers: It’s Time for Influencer Marketing

marketing with emoji FTW!

B2B Social Media Marketing

Words Get in the Way: Emojis as a Marketing Tool

Be More Active on LinkedIn - 5 Reasons

B2B Social Media Marketing

5 Reasons You Need to be More Active on LinkedIn

share other people's content

Social Insights

Why Other People’s Content is Key to Your Social Media Strategy

Create More Engaging Content

B2B Content Marketing Strategy

How Can B2B Marketers Create More Engaging Content?

Build an Employee Army of Social Media Rockstars

Employee Advocacy

Build an Employee Army of Social Media Rockstars

social insights search marketers man looks through a magnifier

Social Insights

Social Insights Data: What Are Search Marketing Pros Talking About?

B2B Social Media Marketing

75 Benefits of Social Marketing [Infographic]

15 Social Media Tools

B2B Social Media Management

15 Tools to Improve Your Social Media ROI (on a budget)

B2B Social Media Management

B2B Social Media: 5 Practices for Doing It Right

Social Insights Banner

Social Insights

HR Social Insights: What Are HR Professionals Tweeting About?

B2B social media marketer

Social Insights

5 Must-Do Activities for Smart Social Marketers

B2B Social Media Marketing #Fails

B2B Social Media Marketing

6 Ways B2B Marketers #Fail at Social Media Marketing

How to Champion Your Social Media Initiatives

B2B Social Media Marketing

How to Champion Your Social Media Initiatives

B2B Social Media Marketing

How B2B Brands Can Join the Periscope Party

customer experience you can be proud of

B2B Social Media Strategy

Transform Social Media Into a Customer Experience You Can Be Proud Of

Connect with Your Audience - Drop the Jargon

B2B Content Marketing Strategy

Want to Connect with Your Audience? Drop the Jargon

social selling is like feeling around in the dark

Why Hasn’t Social Selling Gone Mainstream Yet?

Mobilize B2B event attendees

B2B Social Media Marketing

How to Mobilize Your B2B Event Attendees on Social Media

Employee Advocacy

5 Keys To a Successful Employee Advocacy Program

Social ROI: Are We There Yet?

B2B Social Media Marketing

Social ROI: Are We There Yet?

When Does Social Selling Become Just Selling?

When Does Social Selling Become Just Selling?

Forrester Report Says Social Media Doesn't Work?

B2B Social Media Marketing

Did Forrester Research Just Say That Social Media Doesn’t Work?

social hr plan for present and future

Social HR is Here to Stay – What’s Your Plan?

8 Ways to Make Customers Look Awesome on Social Media

8 Ways to Make Your Customers Look Awesome on Social Media

B2B Social Media Marketing

B2B Marketers: Think More Like Brand Marketers

Ready to Identify and Mobilize Your Brand Advocates?

film countdown 6

B2B Social Media Marketing

B2B Marketers’ Visual Guide to Social Video

Twitter Community Conversations Tweet Chats

B2B Social Media Marketing

Can Real Community Thrive on Twitter?

Smarter B2B Social Media

B2B Social Media Marketing

5 Ways B2B Companies Can Get Smarter About Social Media

Can great content be about nothing?

B2B Content Marketing Strategy

Can Great Content Be About Nothing?

Social Insights

How Experts Craft Their Social Media Persona [Study]

B2B Perspective on How to Measure Influence

B2B Influencer Marketing

B2B Perspective: How Should Marketers Measure Influence?

Social Customer Service: The Front Line of Your Brand Reputation

B2B Marketers Build Rock Start Audience on Twitter

B2B Social Media Marketing

7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

Social Recommendations or Content Marketing?

B2B Content Marketing Strategy

Marketing Challenge: Social Recommendations or Content Marketing?

LinkedIn audience or network?

B2B Social Media Strategy

Should You Use LinkedIn to Build a Network or an Audience?

5 Steps to Doing Social Listening the Right Way

5 Steps to Doing Social Media Listening the Right Way

Shift Your Thinking About Content Marketing

B2B Content Marketing Strategy

Shift Your Thinking About Content Marketing

digital marketer social insights webinar

Social Insights

Social Insights Webinar: How Digital Marketers Engage on Social Media

social roi signposts

B2B Social Media Marketing

Where’s the ROI From B2B Social Media?

How to Set Social Media Marketing Goals

B2B Social Media Marketing

How to Set Social Media Marketing Goals

Social Insights

Social Insights Webinar: How Search Marketers Engage on Social Media

5 Types of Influencers B2B Marketers Need to Engage Now

B2B Influencer Marketing

5 Types of Influencers B2B Marketers Need to Engage Now

marketing got complicated

Mid-Size Marketers Face Many Challenges

How to Transform Social ROI from Myth Into Reality

B2B Social Media Marketing

How to Transform Social ROI From Myth Into Reality

11 Ways to Boost Traffic to Your Company Blog

B2B Content Marketing Strategy

11 Ways to Boost Traffic to Your Company Blog

B2B Social Media Marketing

How Omni-Channel Retailers are Bridging the Online-Offline Gap

Employee Advocacy

Employee Advocacy

Is Employee Advocacy the Next Big Thing for Marketers?

Social Insights

B2B Marketing on Twitter: Turn Listening Into Social Insights, Influence

Twitter