B2B Social Strategy and Insights Blog

Twitter sign: like, tweet, follow, share, comment
10 Twitter Users Reveal What B2B Brands Are Doing Well on Twitter
Category : B2B Social Media Marketing / Date : 16 May 2019

By definition, B2B brands sell to businesses. B2B buying decisions are made by a committee that represents multiple departments. Those committees, of course, are comprised of people. On social media, B2B brands don’t engage with businesses, they engage with people. […]

Read More
The Bay Area Content Marketing Meetup
Content Marketing Experts on Measuring Success, The Customer Journey and More
Category : B2B Content Marketing Strategy / Date : 29 Apr 2019

The Bay Area Content Marketing Meetup is a group of 500+ marketers. We’ve met monthly for the past 3+ years. Recently, we hosted an AMA (Ask Me Anything) with a panel of marketing experts. Great panel discussion on content marketing […]

Read More
B2B Marketing Interview with Andy Crestodina
B2B Marketing Q&A: Andy Crestodina on Winning Attention, The Human Touch and More
Category : B2B Marketing / Date : 23 Apr 2019

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. Tell us […]

Read More
B2B Marketing interview with Scott Vaughan
B2B Marketing Q&A: Scott Vaughan on Authenticity, Storytelling, Machine Learning and More
Category : B2B Marketing / Date : 10 Apr 2019

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Scott Vaughan, Chief Growth Officer at Integrate. Tell us a bit about yourself? […]

Read More
Woman on laptop in a futuristic scene
Artificial Intelligence for Everyday B2B Marketers
Category : B2B Marketing / Date : 26 Mar 2019

You know what makes me crazy? Lofty directives from industry pundits telling me what magic I should be culling from all of the artificial intelligence (AI) resources available to me. I should be able to predict what the stakeholders at […]

Read More
Oslo Train Station
Remote Work at Leadtail: Blue Lagoons, Long-Jump Skiing Competitions and Client Projects
Category : Perspectives / Date : 18 Mar 2019

  As the bus lurched forward with its load of tired passengers, we sped off to the airport terminal. Having just disembarked from our Boeing 757, we had flown in on Icelandair from Seattle, and it was now 7:05 AM […]

Read More
B2B marketing interview with Todd Wilms
B2B Marketing Q&A: Todd Wilms on Listening to Customers, the Human Element in Marketing and More
Category : B2B Marketing / Date : 11 Mar 2019

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Todd Wilms, Founder of FoundersPlace.co and fractional CMO. Tell us about yourself? I’m […]

Read More
Arms raised for 2019
B2B Social Media Marketing: Must Do’s for Success in 2019
Category : B2B Social Media Marketing / Date : 4 Mar 2019

This year in the world of B2B social media marketing, the stakes for businesses are as high as they’ve ever been. Social remains an effective, flexible, and evolving way of raising brand awareness, building credibility, and staying in touch with […]

Read More
B2B Marketing Interview with Neal Schaffer
B2B Marketing Q&A: Neal Schaffer on Influencer Marketing, Chatbots and More
Category : B2B Marketing / Date : 25 Feb 2019

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Neal Schaffer, CEO, Principal Social Media Strategy Consultant and Social Media Author. Tell […]

Read More
1 2 3 … 22