B2B Social Strategy and Insights Blog

live video broadcast
LinkedIn Embraces Live Video: Predictions About LinkedIn Live

Recently, TechCrunch broke the news that LinkedIn launched a live video broadcast service called LinkedIn Live. According to the article, “This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select […]

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B2B Marketing: Tomorrow's Best Practices Today -- Christine Crandell
B2B Marketing Q&A: Christine Crandell on the Sales Funnel, Customer Journey Mapping and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Christine Crandell, Principal at New Business Strategies. Tell us a bit about yourself? […]

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Frustrated annoyed woman confused by computer problem, annoyed businesswoman feels indignant about laptop crash, bad news online or disgusting video on web, stressed student looking at broken pc
5 Reasons Your Company Blog Fails at Thought Leadership

Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership. In other […]

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Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I’m thrilled to interview Joe Pulizzi. In January 2019, Joe ended a 12 month sabbatical. […]

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B2B social agency
7 Ways the Right B2B Social Agency Can Help You

Is it time to bring in a social agency to help? It may be if your company is still struggling to make social media work. Yes, I’m biased since I manage a B2B social agency. But over the last six […]

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5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. Create the right incentives […]

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B2B social media planning - what's your plan?
B2B Marketers: What’s Your Social Media Plan?

Social media planning can be a challenge when you don’t know where to get started. Planning marketing initiatives is hard enough when you have documented goals and are simply battling to get the resources to make it happen. But what […]

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b2b social media marketing predictions for 2019
B2B Social Media Marketing in 2019: Differences to Expect

With each passing year, a lot changes with B2B social media marketing. At the end of 2017, Twitter increased its character limit from 140 to 280 characters. They also launched threads, a feature that allows users to group tweets together […]

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influencer marketing notebpad on table
B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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