B2B Social Strategy and Insights Blog

influencer marketing notebpad on table
B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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It's time to get started with Facebook Advertising
B2B Marketers: It’s Time to Get Started with Facebook Advertising

Although organic results are best, social advertising is something you ought to consider. Facebook Advertising should be near the top of your list. Why is that? Facebook Advertising First of all, organic reach continues to decline as Facebook increasingly favors […]

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Ideas for social media cover photos
B2B Social Media Cover Photos: 5 Ideas to Consider

What’s an opportunity in B2B social media marketing that no one is talking about? The cover photo. On profile pages, social network platforms make a large, horizontal area available for you to upload a photo or image. Here’s what they’re […]

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image of dart - social media targeting
Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn

Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]

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closeup portrait of business people giving thumbs up
Connect Your B2B Content Marketing to Business Results

Ask peers about your content marketing and they might say, “Awesome stuff, really well done.” Ask your VP Sales, CFO or CEO, on the other hand, and the response might be, “Show me the money” or “Show me the path […]

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What B2B Marketers Need to Do When They Attend An Event

The B2B marketing world requires different methods than those we rely on for B2C. You’re operating on a more even playing field, reaching out to people with stories comparable to yours and sales agendas of their own. With opportunities harder […]

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Why Your Company Needs a Social Media Policy

Using social media to communicate with other businesses is both a blessing and curse. When done right, it offers exceptional ROI, but when an organization takes a careless approach, it can be left with a PR nightmare that keeps on […]

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Evaluate B2B Influencers
How to Evaluate B2B Influencers

You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]

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