Through two companies, Leadtail has been a true business partner helping me as a CMO crack the code on making social media channels work – and by work I mean deliver results. Their no nonsense approach aligned to my business goals and the agile Leadtail team helped develop a solid strategy and when we didn’t have the resources to fully execute the plan they were right there with me and jumped in on tactical execution. I felt they were really an extension of my marketing team.
The Leadtail team are experienced business people who understand how to generate awareness within an influencer community to drive business by cutting through the noisy channels. Bottom line – when I was under the gun to deliver results, Leadtail was there to help me overachieve!
Managing Partner & CMO at Chief Outsiders
The Leadtail team delivers a remarkable level of value and clear results. The B2B social media engagement they ran for us was well-structured and specific—we knew precisely what to expect every week. From delivering in-depth analysis of the key topics of interest to my client’s target markets, to identifying the right influencers to engage, I was confident that Leadtail’s methodology, strategy and execution brought us in the right direction.
Beyond providing extraordinarily competent service, Carter and his team also have a knack for making the process enjoyable. Their professional enthusiasm and positive spirit was evident during every step. Carter was also able to put me in touch with other resources that helped complement our marketing team’s capabilities. I look forward to our next engagement with Leadtail.
Therese Adlhoch Smith
Principal, The Adlhoch Group, LLC
Leadtail provides an entirely unique customer experience. I’ve never considered them a “vendor” — instead, I think of them as partners, friends and family. They understand my organization’s objectives, and continuously advocate on our behalf. We collaborated on Social Insights reports that helped drive awareness of DNN’s products to B2B marketers. The reports provided earned media coverage of DNN in top business and technology publications. Leadtail’s expertise in B2B marketing, social media, account based marketing and influencer marketing are second to none.
Whether you’re looking to break into a new market or gain share in an existing one, I can’t recommend their work highly enough.
Director, Content Marketing at DNN Corp.
Leadtail has consistently proven themselves as a highly-trusted partner with impressive social media expertise, especially in the generally less understood B2B field. I have had the opportunity to work with Leadtail for over ten years now, across several companies and positions. I will rely on them to help assess, address, direct, and monitor social media needs, strategies, tactics, and progress, and they have never failed to deliver. Moreover, Carter and team have the capability to see the social media efforts as a core part of the larger marketing agenda, which assures alignment across functions and maximizes measurable success.
The Leadtail team is extremely professional and dependable, and provides critical thought leadership on the latest trends in social media, to the extent that I consider them my secret weapon. I look forward to continuing this partnership and would recommend them to any peer in need of a specialized, extended team to complement their own resources.
Chief Marketing Officer, WageWorks
While the majority of consumer marketers focus their social outreach on increasing followers and getting likes, Leadtail focus on something far more important to B2B marketers – they focus on our potential customers, and reverse engineer a social strategy from that.
Leadtail’s progressive approach identified the key social influencers that are talking to the audiences we care about. They understand where those influencers are sourcing and sharing their information, and have pinpointed the hot topics that are currently driving their social conversation. They have literally provided a social roadmap to get to my target customers.
Their approach is all about quality and adding value at every step of the marketing funnel. Over the past year we’ve been working with Leadtail, we’ve gained brand recognition with the right audience, tapped into key influencers to expand our reach, and gotten valuable information into the hands of our potential customers.
Add to that that they are incredibly smart and genuinely nice people to work with, I can easily recommend Leadtail to anyone looking to take their social communications to a truly strategic level.
CMO, Skyport Systems