Who We Help
Leadtail works with innovative business brands like these
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Work with Us
How we help
B2B Customer Insights
Customer Insights Research

Improve your marketing strategy with unique insights about how your buyers engage on social media

B2B Social Media Agency
Social Media Strategy + Management

Reach, engage + influence your social audience more effectively with the right strategy, practices, and KPIs

B2B Influencer Marketing
Influencer Marketing

Identify + build relationships with the people who truly influence your buyers

Social Media For B2B Events
Social Media for Events

Create more awareness, conversation + community by tapping into social media for your event

Sponsored Research

Build awareness and credibility with your target audience by sponsoring original research

Our Social Insights have appeared in
Leadtail in the Wall Street Journal
Leadtail in Forbes.com
Leadtail on Business Insider
Leadtail in the Huffington Post
From Our Social Marketing & Insights Blog
Evaluate B2B Influencers
How to Evaluate B2B Influencers

You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]

personalized b2b marketing strategy
Why Savvy Businesses Are Getting Personal with Prospects

Generalized promotional marketing is so last year (a few years, actually) with account-based marketing (ABM) taking front and center with savvy B2B CMOs. The approach offers benefits to both those selling and those being sold to, and we’ll explore both. […]

holistic B2B social marketing strategy 101
Holistic B2B Social Marketing Strategy 101

Your B2B social marketing strategy may be mapped out months ahead, but it’s no better than a mishmash of last-minute inspiration if it isn’t strategic. If it isn’t holistic. If it doesn’t offer something that makes you proud of the […]

what is employee advocacy
What Employee Advocacy Is and Is NOT

You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]

Tips and Tools for a Successful Social CRM Strategy

The goal of any CRM strategy should be engagement with customers. Engagement is likely to lead to better customer relations, happier customers and, as an added benefit, more customers. So how can you reach this level of engagement? There are […]

The Social Media Cheat Sheet for B2B Events

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]