Who We Help
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Work with Us
How we help
B2B Customer Insights
Customer Insights Research

Improve your marketing strategy with unique insights about how your buyers engage on social media

B2B Social Media Agency
Social Media Strategy + Management

Reach, engage + influence your social audience more effectively with the right strategy, practices, and KPIs

B2B Influencer Marketing
Influencer Marketing

Identify + build relationships with the people who truly influence your buyers

Social Media For B2B Events
Social Media for Events

Create more awareness, conversation + community by tapping into social media for your event

Sponsored Research

Build awareness and credibility with your target audience by sponsoring original research

Our Social Insights have appeared in
Leadtail in the Wall Street Journal
Leadtail in Forbes.com
Leadtail on Business Insider
Leadtail in the Huffington Post
From Our Social Marketing & Insights Blog
B2B Marketing Interview with Anu Ramani
B2B Marketing Q&A: Anu Ramani on The Impact of GDPR, Being an Eternal Outsider and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Anu Ramani, Founder and Managing Director, Isoline Communications. Tell us about yourself? I […]

B2B Marketing Interview with Michael Brenner
B2B Marketing Q&A: Michael Brenner on Content Marketing Strategy, Empathy in Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Michael Brenner, CEO of Marketing Insider Group and Author of Mean People Suck. […]

woman at keyboard with screens overlaid
20 Tips for Live Tweeting Your B2B Webinar

We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement. Are you ready to live tweet your webinar? There’s no question using Twitter to build interest and […]

B2B Marketing Interview with Carla Johnson
B2B Marketing Q&A: Carla Johnson on Storytelling Techniques, Building Content Marketing Teams and Living Outside the Comfort Zone

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Carla Johnson, Author, Speaker and Outsourced CMO. Tell us about yourself? I have […]

B2B Marketing Interview with Ian Truscott
B2B Marketing Q&A: Ian Truscott on Analyst Relations, Creating ART, Being Different and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Ian Truscott, founder of marketing agency Appropingo. Tell us about yourself? I’ve recently […]

watching YouTube from a smartphone
I Spent Friday Night Watching B2B Videos on YouTube. Here’s What I Found.

YouTube! Recently, I asked fellow marketers Michelle Garrett and Cecile Thirion to name a platform underutilized by B2B marketers. Both Michelle and Cecile mentioned YouTube. YouTube for B2B marketers Michelle, a PR consultant and writer at Garrett Public Relations, noted, […]