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From Our Social Marketing & Insights Blog
Employee Advocacy
Turn the Promise of Employee Advocacy Into Reality

Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing. […]

I Don't Want To Listen
Why Aren’t B2B Marketers Listening in on Social Media?

Social listening is an essential part of any B2C brands’ social media approach. But the same can’t be said for many B2B brands. Why is that? In my experience working with B2B marketers, I’ve found it mainly comes down to […]

CFO Hashtags 2016
Hashtag Use Shows CFOs Are People, Too

It’s not just your company or brand that needs a Twitter presence. When the C-suite interacts online, they both amplify your brand’s messaging, and establish themselves as thought leaders in their industry. And it turns out CFOs may be doing […]

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Top Channel Marketers Are Engaging on Twitter

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues […]

account based marketing social media strategy
How Social Media Helps You Optimize Account-Based Marketing

Account-based marketing (ABM) is the new shiny object for B2B marketers. Why? Because many marketers are waking up to the fact that while inbound marketing generates lots of leads, not enough of them are on the sales team’s hot list. […]

Work And Life Balance Sign On Blackboard
How Do Employee Benefits Professionals Engage on Social Media?

It may surprise you that the area of the office you and I vaguely hand wave toward and call “HR” is actually made up of a variety of professional roles – some general, some quite specialized. For example, employee benefits […]