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How we help
Sponsor Research
Sponsored Research

Build awareness and credibility with your target audience by sponsoring original research

B2B Customer Insights
Customer Insights Research

Improve your marketing strategy with unique insights about how your buyers engage on social media

B2B Social Media Agency
Social Media Strategy + Management

Reach, engage + influence your social audience more effectively with the right strategy, practices, and KPIs

B2B Influencer Marketing
Influencer Marketing

Identify + build relationships with the people who truly influence your buyers

Social Media For B2B Events
Social Media for Events

Create more awareness, conversation + community by tapping into social media for your event

Our Social Insights have appeared in
Leadtail in the Wall Street Journal
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Leadtail in the Huffington Post
From Our Social Marketing & Insights Blog
B2B tech CMOs are hot on ABM in 2017
ABM is H-O-T for B2B Marketers in 2017

With 2016 fading in the rear view (don’t let the door hit ya!), we’re turning our sights to the year ahead for B2B marketers and what it means for B2B social media. As usual, we have our own opinions (boy, […]

B2B Influencer Marketing - Marketer Looking Confused
Why Aren’t B2B Brands Embracing Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, […]

B2B social media planning - what's your plan?
B2B Marketers: What’s Your Social Media Plan?

It’s that time of year again. The holidays are upon us, and that means crowded malls, office parties, and, yes, company planning sessions. Of course, planning marketing initiatives is hard enough when you already understand what to achieve and are […]

improve content performance by stealing
Improve Your Content Performance by Stealing

Crafting an exciting piece of content that gets plenty of likes and shares is a dream, isn’t it? You may have some great ideas, but what if you can’t properly put them on paper, so to speak? Or your writing […]

how to build a social media sales funnel
How to Build a Social Media Sales Funnel

The highly competitive SaaS sector compels companies and marketers to wring the last drop of their creative juices so that they can get ahead of the competition and make a name in the industry. With SaaS marketing strikingly different from […]

Cybersecurity experts are using social media to stay on top of threats and incidents.
Why Cybersecurity Experts Turn to Social Media

Every day we’re bombarded by news of WikiLeaks, DDoS attacks, and big company data breaches. It should be clear by now that our digital lives are not safe, let alone secure. So who’s on the front lines protecting us from […]