Improve your marketing strategy with unique insights about how your buyers engage on social media
Reach, engage + influence your social audience more effectively with the right strategy, practices, and KPIs
Identify + build relationships with the people who truly influence your buyers
Create more awareness, conversation + community by tapping into social media for your event
Build awareness and credibility with your target audience by sponsoring original research
In recent years there has been growing interest on the part of business owners and consultants in how to build brand visibility and value beyond the traditional channels of PR, advertising, and other conventional marketing channels. Surprisingly, the answer lay […]
“Our buyers don’t do social media,” that’s what I heard from B2B marketers way back in 2010. Over time, these marketers realized social media is “table-stakes” if you want to reach and influence decision makers early in the buying process. […]
Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]
You need website copy, so of course, you’re going to go out and find a writer who can handle it for you. You’ll soon find, though, that there are different types of writer out there. There are B2B copywriters and […]
These days most B2B companies have a social media presence. The problem is they mainly use their social handles as a distribution list for blasting out blog posts, webinar invites, and press releases… again and again and again. You know, […]
It’s ironic but true. The more time I spend on social media the more I realize how important actually meeting people is. And this is coming from an introvert who originally thought that social media was a great way to […]
