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Social Media Strategy

Develop and implement the right social media strategy to generate measurable results

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Social Insights Research

Turn social data into actionable insights that help you reach and engage target buyers

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B2B Influencer Marketing

Identify and connect with the thought leaders, executives, and experts who influence your prospects’ decisions

From Our Social Marketing & Insights Blog
5 social media management tool recommendations for B2B marketers
Top Social Media Management Tools for B2B Marketing

If you’re using social media as a marketing platform, then you’re probably making use of a few different tools to help you become more productive. With a good tool in your arsenal, you can get better results, more engagement, more […]

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Design Thinking + Innovation Leaders on Social Media [INFOGRAPHIC]

Innovation is hot. CIOs are all over innovation and CMOs have skin in the innovation game, too. As a matter of fact, every executive knows their business needs to innovate to survive, let alone thrive. But the truth is, we […]

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How Account-Based Marketing Will Change Your Content Marketing Approach

Want to beat your competition at the marketing game? One way is to identify technologies that are gaining traction and get an early jump on using them. For example, B2B marketing has evolved from using email marketing, to marketing automation, […]

b2b influencer marketing - 4 rules
4 Rules of B2B Influencer Marketing

Influencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust traditional advertising, digital marketers are turning to social media stars to pitch products at hard-to-convince millennials in an amplified […]

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Why B2B Marketers Should Pass on Snapchat

Is it just me or does it seem like Snapchat has taken over the marketing world? Every day my social feed is filled with articles from media outlets trumpeting the latest happenings of the hugely popular social network. So what’s […]

Employee Advocacy
Turn the Promise of Employee Advocacy Into Reality

Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing. […]