About - Leadtail

About Leadtail

We could regale you with our “origin story”, about how we were bitten by a radioactive spider came to believe that B2B companies have an out-sized opportunity with social media… But that’s not really what we are about.
That’s just how we got here.

So what are we about?

Keeping it real.

Whether that’s bringing our whole selves to work, or making the case for what we do (and don’t) recommend to our clients, being honest and direct is the foundation of Leadtail’s culture.

Doing the right thing.

Nobody is perfect, so we assume “positive intent” even when things don’t work out as planned. When we’ve slipped up or dropped the ball, we are the first to acknowledge it and make it right.

Unlocking potential.

We seek out challenges that lead to growth. We know that The Struggle(tm) is not only real, but necessary. Working through obstacles together builds skills and trust, and allows us to achieve more than we thought possible for ourselves, our team, and our clients.

Building community.

At the end of the day, what our community says we’re about is more valuable than our ideas and aspirations about ourselves. We actively work to build, engage, and grow an extended community of marketers who share our values, and to showcase them and their work at every opportunity.

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