B2B Social Media Marketing

It's time to get started with Facebook Advertising
B2B Marketers: It’s Time to Get Started with Facebook Advertising

Although organic results are best, social advertising is something you ought to consider. Facebook Advertising should be near the top of your list. Why is that? Facebook Advertising First of all, organic reach continues to decline as Facebook increasingly favors […]

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Ideas for social media cover photos
B2B Social Media Cover Photos: 5 Ideas to Consider

What’s an opportunity in B2B social media marketing that no one is talking about? The cover photo. On profile pages, social network platforms make a large, horizontal area available for you to upload a photo or image. Here’s what they’re […]

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image of dart - social media targeting
Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn

Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]

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social media referral marketing
How Social Media Referral Marketing Can Help Win Business

One key difference that separates the most successful professional services firms and the rest is a surprisingly simple one: social media referral marketing. The reality is that most firms sell themselves short by taking too narrow an approach to referral […]

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Evaluate B2B Influencers
B2B Social Marketing: 9 Big Things We’ve Learned So Far…

It’s that time of year again. Everyone you bump into seems to have a crystal ball on what’s coming next. It’s also a good moment to reflect on what we’ve learned up to this point… and while some B2B social […]

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how to build a social media sales funnel
How to Build a Social Media Sales Funnel

The highly competitive SaaS sector compels companies and marketers to wring the last drop of their creative juices so that they can get ahead of the competition and make a name in the industry. With SaaS marketing strikingly different from […]

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snapchat b2b selfie
Why B2B Marketers Should Pass on Snapchat

Is it just me or does it seem like Snapchat has taken over the marketing world? Every day my social feed is filled with articles from media outlets trumpeting the latest happenings of the hugely popular social network. So what’s […]

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marketing with emoji FTW!
Words Get in the Way: Emojis as a Marketing Tool

More than just a cute frivolity, emojis are becoming a legitimate way for brands to connect with their audiences. For years, I’ve struggled with how to convey laughter when communicating via text. Many people use “LOL” or “hahaha,” but neither […]

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why i'm not joining blab yet
Why I’m not Joining the Blab Band….. Yet

Blab, the latest app in video chat, is taking the marketing world by storm. I heard about it at a networking event a few weeks back and was excited to give it a whirl. A video chat app with 4 […]

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Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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