B2B Social Media Marketing

Sign that reads "Need More Likes Today"
Do You Like It? Social Platforms to Hide or Remove Likes: Experts Weigh In

In an article at HuffPost Wellness, Brittany Wong details an experiment by Instagram to hide Like’s. The experiment is running with selected users in Canada. The article notes, “It might be bad news for influencers, but experts say it could […]

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Twitter sign: like, tweet, follow, share, comment
10 Twitter Users Reveal What B2B Brands Are Doing Well on Twitter

By definition, B2B brands sell to businesses. B2B buying decisions are made by a committee that represents multiple departments. Those committees, of course, are comprised of people. On social media, B2B brands don’t engage with businesses, they engage with people. […]

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Arms raised for 2019
B2B Social Media Marketing: Must Do’s for Success in 2019

This year in the world of B2B social media marketing, the stakes for businesses are as high as they’ve ever been. Social remains an effective, flexible, and evolving way of raising brand awareness, building credibility, and staying in touch with […]

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live video broadcast
LinkedIn Embraces Live Video: Predictions About LinkedIn Live

Recently, TechCrunch broke the news that LinkedIn launched a live video broadcast service called LinkedIn Live. According to the article, “This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select […]

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Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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b2b social media marketing predictions for 2019
B2B Social Media Marketing in 2019: Differences to Expect

With each passing year, a lot changes with B2B social media marketing. At the end of 2017, Twitter increased its character limit from 140 to 280 characters. They also launched threads, a feature that allows users to group tweets together […]

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It's time to get started with Facebook Advertising
B2B Marketers: It’s Time to Get Started with Facebook Advertising

Although organic results are best, social advertising is something you ought to consider. Facebook Advertising should be near the top of your list. Why is that? Facebook Advertising First of all, organic reach continues to decline as Facebook increasingly favors […]

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Ideas for social media cover photos
B2B Social Media Cover Photos: 5 Ideas to Consider

What’s an opportunity in B2B social media marketing that no one is talking about? The cover photo. On profile pages, social network platforms make a large, horizontal area available for you to upload a photo or image. Here’s what they’re […]

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image of dart - social media targeting
Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn

Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]

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social media referral marketing
How Social Media Referral Marketing Can Help Win Business

One key difference that separates the most successful professional services firms and the rest is a surprisingly simple one: social media referral marketing. The reality is that most firms sell themselves short by taking too narrow an approach to referral […]

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