B2B Social Media Marketing

Forrester Report Says Social Media Doesn't Work?
Did Forrester Research Just Say That Social Media Doesn’t Work?

Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s not working”. Now as someone who earns […]

Read More
B2B Marketers: Think More Like Brand Marketers
B2B Marketers: Think More Like Brand Marketers

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer […]

Read More
film countdown 6
B2B Marketers’ Visual Guide to Social Video

Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s important to think about the […]

Read More
Smarter B2B Social Media
5 Ways B2B Companies Can Get Smarter About Social Media

Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching the surface of its […]

Read More
B2B Marketers Build Rock Start Audience on Twitter
7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a huge and enthusiastic fan base anxiously […]

Read More
Google+ for B2B – A Visual Guide

This is a guest post from Ivan Serrano. Ivan is a web journalist and infographic master from the Golden Coast. He prefers to write about social media, the global business environment and mind-blowing technology. Follow him on Twitter at @IvanSerrano55 […]

Read More
social roi signposts
Where’s the ROI From B2B Social Media?

Our friends over at CMSWire recently asked for our perspective on these questions: “Are there proven metrics to demonstrate ROI from B2B social media marketing campaigns? If so, what are they, do you know case studies of success, and ultimately, […]

Read More
How to Set Social Media Marketing Goals
How to Set Social Media Marketing Goals

I have a lot of conversations with B2B marketers. And you know what? They’re all struggling with how to set goals for social media marketing. I’m not saying they don’t know what they hope to achieve (hint: leads). It’s just […]

Read More
1 2 3 4 5