B2B Social Media Marketing

Attention B2B Marketers: Are Your Twitter Followers Worthless?

Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer, it’s time to come […]

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B2B Marketer Thinking About Facebook? Start Here.

We’ve been getting a lot of interest lately from folks looking for some actionable info on how to use Facebook for B2B social marketing. Though this topic would normally be a bit general for us to tackle, we thought we’d […]

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7 Reasons Your B2B Social Marketing Sucks (and how to fix it!)

You’ve probably heard how social media is “changing the rules” of marketing to prospects and customers.  As a matter of fact, chances are pretty good you’ve set up a Facebook page, Twitter account, and LinkedIn company page. Maybe you’ve even […]

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17 Ways to Promote Your Free Trial Using Social Marketing

Our friends at Socialtext just launched a 30-day free trial of their “let’s all work together” social software (Check it out). Why? It’s an easy way for prospects to test-drive their product (while jumping head first into the marketing funnel). […]

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Marketing Your Events Using Social Media

Whether you’re hosting a local meetup, putting on a webinar, or planning a big international conference, Leadtail’s guide to Marketing Your Events with Social Media will show you how to build interest and engagement before, during, and after your event. […]

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Get Started with B2B Social Media

You’ve Got to Start Somewhere. You know you need to have a social media strategy, but where to begin?  Getting Started with B2B Social Media will help you understand what social media is (and what it isn’t), identify your goals, […]

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