B2B Influencer Marketing

influencer marketing notebpad on table
B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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Evaluate B2B Influencers
How to Evaluate B2B Influencers

You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]

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B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right

With all the talk about influencer marketing, it’s no surprise that B2B marketers are (finally!) starting to show some interest in this new marketing approach. As a matter of fact, we’re getting lots of questions about how B2B influencer marketing […]

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B2B Social Media Influencers: A Conversation with Tamara McCleary

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

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9 Do’s and Don’ts of B2B Influencer Marketing

Influencer marketing is a great way to break through the noise, while also making your prospects more inclined to buy from you. Simply put, if someone influential recommends your company then that gives you a leg-up on the competition. So […]

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B2B Influencer Marketing - Marketer Looking Confused
Why Aren’t B2B Brands Embracing Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, […]

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b2b influencer marketing - 4 rules
4 Rules of B2B Influencer Marketing

Influencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust traditional advertising, digital marketers are turning to social media stars to pitch products at hard-to-convince millennials in an amplified […]

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3 Ways to Leverage Influencer Marketing and Social Amplification For Growth

Renowned author and TED speaker Bryan Kramer recently honored me by asking for my predictions about social and content marketing trends for 2016 to share with his worldwide audience. For the uninitiated, Kramer is a leading expert on the use of […]

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b2b influencer marketing
B2B Marketers: It’s Time for Influencer Marketing

Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and […]

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B2B Perspective on How to Measure Influence
B2B Perspective: How Should Marketers Measure Influence?

This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer. Here’s an excerpt… eMarketer: How can B2B marketers measure […]

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