B2B Influencer Marketing

B2B Social Media Influencers: A Conversation with Tamara McCleary

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

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9 Do’s and Don’ts of B2B Influencer Marketing

Influencer marketing is a great way to break through the noise, while also making your prospects more inclined to buy from you. Simply put, if someone influential recommends your company then that gives you a leg-up on the competition. So […]

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B2B Influencer Marketing - Marketer Looking Confused
Why Aren’t B2B Brands Embracing Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, […]

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b2b influencer marketing - 4 rules
4 Rules of B2B Influencer Marketing

Influencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust traditional advertising, digital marketers are turning to social media stars to pitch products at hard-to-convince millennials in an amplified […]

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3 Ways to Leverage Influencer Marketing and Social Amplification For Growth

Renowned author and TED speaker Bryan Kramer recently honored me by asking for my predictions about social and content marketing trends for 2016 to share with his worldwide audience. For the uninitiated, Kramer is a leading expert on the use of […]

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b2b influencer marketing
B2B Marketers: It’s Time for Influencer Marketing

Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and […]

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B2B Perspective on How to Measure Influence
B2B Perspective: How Should Marketers Measure Influence?

This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer. Here’s an excerpt… eMarketer: How can B2B marketers measure […]

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5 Types of Influencers B2B Marketers Need to Engage Now
5 Types of Influencers B2B Marketers Need to Engage Now

(This post was originally published on CMSWire) You’ve seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps. To make matters worse, more people than ever are […]

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