Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well.

When using social video, it’s important to think about the value you’re providing for your audience. B2B audiences don’t want to be “sold to” when they view your video content; they want to learn the story about your brand and gain valuable information.

There are a variety of ways B2B brands can create video content. For example, you can host a webinar, publish interviews with employees, or video customer reviews of your product. These are just a few ways you can highlight the value of your product without “selling” it to your audience.

When creating your content, there are a number of outlets you can use. YouTube, Vine, and Vimeo are just a few of the video platforms available for B2B brands. Depending on the goal of your content, you’ll have to carefully select the right platform for your videos.

For example, if you’re looking to create a channel of how-to videos for your audience, you might want to use YouTube. On the other hand, if you’re looking to publish high quality video content, Vimeo would be a better platform to use.

Creating video content for your brand can have a number of benefits. By using social video, you’ll be able to document events, bring customer testimonials to life, and give your audience an inside look at your business. This will help you create more relationships with your customers and cultivate a stronger following online.

There’s no doubt video is a crucial element of any online marketing strategy. By using social video to communicate your company’s message, you’ll build more awareness for your brand. To learn more how you business can benefit from social video, check out the infographic below.

Social Video Infographic by Ivan Serrano via @Leadtail