B2B Marketing

B2B Marketing: Tomorrow's Best Practices Today -- Christine Crandell
B2B Marketing Q&A: Christine Crandell on the Sales Funnel, Customer Journey Mapping and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Christine Crandell, Principal at New Business Strategies. Tell us a bit about yourself? […]

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B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I’m thrilled to interview Joe Pulizzi. In January 2019, Joe ended a 12 month sabbatical. […]

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