B2B Marketing

watching YouTube from a smartphone
I Spent Friday Night Watching B2B Videos on YouTube. Here’s What I Found.

YouTube! Recently, I asked fellow marketers Michelle Garrett and Cecile Thirion to name a platform underutilized by B2B marketers. Both Michelle and Cecile mentioned YouTube. YouTube for B2B marketers Michelle, a PR consultant and writer at Garrett Public Relations, noted, […]

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B2B marketing interview with Jessica Levenson
B2B Marketing Q&A: Jessica Levenson on When to Introduce SEO, Good Content Marketing, Women in STEAM and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Jessica Levenson, VP of Search & Engagement at TechTarget. Tell us about yourself? […]

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Interview with Shane Barker, Digital Marketing Consultant
B2B Marketing Q&A: Shane Barker on SEO, Influencer Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Shane Barker, digital strategist, digital marketing consultant and influencer. Tell us about yourself? […]

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David Rodnitzky, CEO of 3Q Digital
B2B Marketing Q&A: David Rodnitzky on Attribution, PPC, Traditional Advertising and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview David Rodnitzky, CEO of 3Q Digital. Tell us about yourself? I’m the CEO […]

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B2B Marketing Interview with Andy Crestodina
B2B Marketing Q&A: Andy Crestodina on Winning Attention, The Human Touch and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. Tell us […]

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B2B Marketing interview with Scott Vaughan
B2B Marketing Q&A: Scott Vaughan on Authenticity, Storytelling, Machine Learning and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Scott Vaughan, Chief Growth Officer at Integrate. Tell us a bit about yourself? […]

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Woman on laptop in a futuristic scene
Artificial Intelligence for Everyday B2B Marketers

You know what makes me crazy? Lofty directives from industry pundits telling me what magic I should be culling from all of the artificial intelligence (AI) resources available to me. I should be able to predict what the stakeholders at […]

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B2B marketing interview with Todd Wilms
B2B Marketing Q&A: Todd Wilms on Listening to Customers, the Human Element in Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Todd Wilms, Founder of FoundersPlace.co and fractional CMO. Tell us about yourself? I’m […]

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B2B Marketing Interview with Neal Schaffer
B2B Marketing Q&A: Neal Schaffer on Influencer Marketing, Chatbots and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Neal Schaffer, CEO, Principal Social Media Strategy Consultant and Social Media Author. Tell […]

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