Events

What B2B Marketers Need to Do When They Attend An Event

The B2B marketing world requires different methods than those we rely on for B2C. You’re operating on a more even playing field, reaching out to people with stories comparable to yours and sales agendas of their own. With opportunities harder […]

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The Social Media Cheat Sheet for B2B Events

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]

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