B2B Social Media Strategy

What B2B Marketers Need to Do When They Attend An Event

The B2B marketing world requires different methods than those we rely on for B2C. You’re operating on a more even playing field, reaching out to people with stories comparable to yours and sales agendas of their own. With opportunities harder […]

Read More
Why Your Company Needs a Social Media Policy

Using social media to communicate with other businesses is both a blessing and curse. When done right, it offers exceptional ROI, but when an organization takes a careless approach, it can be left with a PR nightmare that keeps on […]

Read More
what is employee advocacy
What Employee Advocacy Is and Is NOT

You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]

Read More
The Social Media Cheat Sheet for B2B Events

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]

Read More
brand awareness isn't always positive
Why Brand Awareness Is No Longer Enough for Social Media

When it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise since social media is great for getting on the radar, building trust, and staying top-of-mind with […]

Read More
5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. The bad news is many of […]

Read More
How to Break Through With CIOs on Social Media

It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent. Not to mention keep networks and systems […]

Read More
How to Build An Employee Advocacy Program

In recent years there has been growing interest on the part of business owners and consultants in how to build brand visibility and value beyond the traditional channels of PR, advertising, and other conventional marketing channels. Surprisingly, the answer lay […]

Read More
1 2 3