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  • Very helpful post Carter! In terms of social media ads, I was wondering which platform do you find best to invest with ads?

    • carterhostelley

      Hi Emmerey, I’m a big fan of both Facebook and Twitter as they both offer good targeting options and be a low cost way of driving quality traffic with social ads. You may be thinking: what about LinkedIn? My experience using the LI self-service platform is that it can have a very high-cost per click and not always drive very much volume, plus you’ll need to update/change the ads frequently.

      With that said, they key is how relevant the content that your advertising is to your target audience. The more relevant the content, the more engagement that’ll happen, and the lower your cost per click will be. That’s the key to making the social advertising math work. ; )

  • Shanaya Subramaniam

    Being your most valuable resources, employees are potentially also your largest active source of brand advocates. In fact, 50% of your employees are already talking about the brand on social media. Think about that for a moment.
    They work for the company and probably know more about it than most people. One of the clearest indicators that make them the obvious choice as brand ambassadors? They don’t have an ulterior motive and aren’t going to come looking for a payout. That’s the closest you’re going to get to genuine brand advocacy.

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