Author Archives: Dennis Shiao

B2B Marketing Interview with Andy Crestodina
B2B Marketing Q&A: Andy Crestodina on Winning Attention, The Human Touch and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. Tell us […]

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B2B Marketing interview with Scott Vaughan
B2B Marketing Q&A: Scott Vaughan on Authenticity, Storytelling, Machine Learning and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Scott Vaughan, Chief Growth Officer at Integrate. Tell us a bit about yourself? […]

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B2B marketing interview with Todd Wilms
B2B Marketing Q&A: Todd Wilms on Listening to Customers, the Human Element in Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Todd Wilms, Founder of FoundersPlace.co and fractional CMO. Tell us about yourself? I’m […]

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B2B Marketing Interview with Neal Schaffer
B2B Marketing Q&A: Neal Schaffer on Influencer Marketing, Chatbots and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Neal Schaffer, CEO, Principal Social Media Strategy Consultant and Social Media Author. Tell […]

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live video broadcast
LinkedIn Embraces Live Video: Predictions About LinkedIn Live

Recently, TechCrunch broke the news that LinkedIn launched a live video broadcast service called LinkedIn Live. According to the article, “This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select […]

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B2B Marketing: Tomorrow's Best Practices Today -- Christine Crandell
B2B Marketing Q&A: Christine Crandell on the Sales Funnel, Customer Journey Mapping and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Christine Crandell, Principal at New Business Strategies. Tell us a bit about yourself? […]

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B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I’m thrilled to interview Joe Pulizzi. In January 2019, Joe ended a 12 month sabbatical. […]

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b2b social media marketing predictions for 2019
B2B Social Media Marketing in 2019: Differences to Expect

With each passing year, a lot changes with B2B social media marketing. At the end of 2017, Twitter increased its character limit from 140 to 280 characters. They also launched threads, a feature that allows users to group tweets together […]

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influencer marketing notebpad on table
B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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How CMOs Use Twitter: Insights and Opportunities

In 2012, Gartner analyst Laura McLellan made her now-famous prediction that “by 2017, the CMO will spend more on IT than the CIO.” Thus began the decade of the CMO, in which the aura of the Chief Marketing Officer has […]

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