Author Archives: Dennis Shiao

B2B Marketing Interview with Carla Johnson
B2B Marketing Q&A: Carla Johnson on Storytelling Techniques, Building Content Marketing Teams and Living Outside the Comfort Zone

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Carla Johnson, Author, Speaker and Outsourced CMO. Tell us about yourself? I have […]

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B2B Marketing Interview with Ian Truscott
B2B Marketing Q&A: Ian Truscott on Analyst Relations, Creating ART, Being Different and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Ian Truscott, founder of marketing agency Appropingo. Tell us about yourself? I’ve recently […]

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watching YouTube from a smartphone
I Spent Friday Night Watching B2B Videos on YouTube. Here’s What I Found.

YouTube! Recently, I asked fellow marketers Michelle Garrett and Cecile Thirion to name a platform underutilized by B2B marketers. Both Michelle and Cecile mentioned YouTube. YouTube for B2B marketers Michelle, a PR consultant and writer at Garrett Public Relations, noted, […]

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Sign that reads "Need More Likes Today"
Do You Like It? Social Platforms to Hide or Remove Likes: Experts Weigh In

In an article at HuffPost Wellness, Brittany Wong details an experiment by Instagram to hide Like’s. The experiment is running with selected users in Canada. The article notes, “It might be bad news for influencers, but experts say it could […]

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B2B marketing interview with Jessica Levenson
B2B Marketing Q&A: Jessica Levenson on When to Introduce SEO, Good Content Marketing, Women in STEAM and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Jessica Levenson, VP of Search & Engagement at TechTarget. Tell us about yourself? […]

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Interview with Shane Barker, Digital Marketing Consultant
B2B Marketing Q&A: Shane Barker on SEO, Influencer Marketing and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview Shane Barker, digital strategist, digital marketing consultant and influencer. Tell us about yourself? […]

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David Rodnitzky, CEO of 3Q Digital
B2B Marketing Q&A: David Rodnitzky on Attribution, PPC, Traditional Advertising and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I interview David Rodnitzky, CEO of 3Q Digital. Tell us about yourself? I’m the CEO […]

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Twitter sign: like, tweet, follow, share, comment
10 Twitter Users Reveal What B2B Brands Are Doing Well on Twitter

By definition, B2B brands sell to businesses. B2B buying decisions are made by a committee that represents multiple departments. Those committees, of course, are comprised of people. On social media, B2B brands don’t engage with businesses, they engage with people. […]

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The Bay Area Content Marketing Meetup
Content Marketing Experts on Measuring Success, The Customer Journey and More

The Bay Area Content Marketing Meetup is a group of 500+ marketers. We’ve met monthly for the past 3+ years. Recently, we hosted an AMA (Ask Me Anything) with a panel of marketing experts. Great panel discussion on content marketing […]

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