Author Archives: Dennis Shiao

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B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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How CMOs Use Twitter: Insights and Opportunities

In 2012, Gartner analyst Laura McLellan made her now-famous prediction that “by 2017, the CMO will spend more on IT than the CIO.” Thus began the decade of the CMO, in which the aura of the Chief Marketing Officer has […]

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How Experts Craft Their Social Media Persona [Study]

Recently, Leadtail and PureMatter collaborated on a Social Insights report titled “Behind the Brand: 30 Influencers that Drive Social Media for the Brands We Love.” During the first half of 2014, they studied 22,642 public tweets from 30 digital executives, […]

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