Author Archives: Carter Hostelley

brand awareness isn't always positive
Why Brand Awareness Is No Longer Enough for Social Media

When it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise since social media is great for getting on the radar, building trust, and staying top-of-mind with […]

Read More
5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. The bad news is many of […]

Read More
B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right

With all the talk about influencer marketing, it’s no surprise that B2B marketers are (finally!) starting to show some interest in this new marketing approach. As a matter of fact, we’re getting lots of questions about how B2B influencer marketing […]

Read More
How to Break Through With CIOs on Social Media

It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent. Not to mention keep networks and systems […]

Read More
B2B Social Media Influencers: A Conversation with Tamara McCleary

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

Read More
9 Do’s and Don’ts of B2B Influencer Marketing

Influencer marketing is a great way to break through the noise, while also making your prospects more inclined to buy from you. Simply put, if someone influential recommends your company then that gives you a leg-up on the competition. So […]

Read More
B2B Social Marketing Trends 2017
B2B Social Marketing: 9 Big Things We’ve Learned So Far…

It’s that time of year again. Everyone you bump into seems to have a crystal ball on what’s coming next. It’s also a good moment to reflect on what we’ve learned up to this point… and while some B2B social […]

Read More
1 2 3 10