Author Archives: Carter Hostelley

B2B Social Media Influencers: A Conversation with Tamara McCleary

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

Read More
9 Do’s and Don’ts of B2B Influencer Marketing

Influencer marketing is a great way to break through the noise, while also making your prospects more inclined to buy from you. Simply put, if someone influential recommends your company then that gives you a leg-up on the competition. So […]

Read More
B2B Social Marketing Trends 2017
B2B Social Marketing: 9 Big Things We’ve Learned So Far…

It’s that time of year again. Everyone you bump into seems to have a crystal ball on what’s coming next. It’s also a good moment to reflect on what we’ve learned up to this point… and while some B2B social […]

Read More
B2B Influencer Marketing - Marketer Looking Confused
Why Aren’t B2B Brands Embracing Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, […]

Read More
B2B social media planning - what's your plan?
B2B Marketers: What’s Your Social Media Plan?

It’s that time of year again. The holidays are upon us, and that means crowded malls, office parties, and, yes, company planning sessions. Of course, planning marketing initiatives is hard enough when you already understand what to achieve and are […]

Read More
Cybersecurity experts are using social media to stay on top of threats and incidents.
Why Cybersecurity Experts Turn to Social Media

Every day we’re bombarded by news of WikiLeaks, DDoS attacks, and big company data breaches. It should be clear by now that our digital lives are not safe, let alone secure. So who’s on the front lines protecting us from […]

Read More
1 2 3 10