Author Archives: Carter Hostelley

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5 Reasons Your Company Blog Fails at Thought Leadership

Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership. In other […]

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Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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B2B social agency
7 Ways the Right B2B Social Agency Can Help You

Is it time to bring in a social agency to help? It may be if your company is still struggling to make social media work. Yes, I’m biased since I manage a B2B social agency. But over the last six […]

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5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. Create the right incentives […]

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B2B social media planning - what's your plan?
B2B Marketers: What’s Your Social Media Plan?

Social media planning can be a challenge when you don’t know where to get started. Planning marketing initiatives is hard enough when you have documented goals and are simply battling to get the resources to make it happen. But what […]

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brand awareness isn't always positive
Why Brand Awareness Is No Longer Enough for Social Media

When it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise since social media is great for getting on the radar, building trust, and staying top-of-mind with […]

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B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right

With all the talk about influencer marketing, it’s no surprise that B2B marketers are (finally!) starting to show some interest in this new marketing approach. As a matter of fact, we’re getting lots of questions about how B2B influencer marketing […]

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How to Break Through With CIOs on Social Media

It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent. Not to mention keep networks and systems […]

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B2B Social Media Influencers: A Conversation with Tamara McCleary

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been slow to jump on with this new marketing approach. Admittedly, we have an advantage. Our social media […]

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