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Leadtail in the News

Why Influencer Marketing Is Essential For Your B2B Marketing

CMSWire | December 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy…


Mistakes U.S. Companies Make When Working With Influencers

Forbes | October 6, 2018

I was recently at an event with individuals deemed “influencers.” As I listened, the conversation turned to how poorly U.S. companies understood influencers, especially relative to companies in other countries….


Lessons Learned from Running a Marketing Meetup

CMSWire | March 19, 2018

A few years ago, my friend Rich Schwerin invited me to a content strategy meetup he co-organized. The group met in Mountain View, Calif., a 35-minute drive from my home. After attending Rich’s meetup, I was inspired to start my own…


7 Sites for Marketers to Grow Their Network

CMSWire | February 21, 2018

Marketers have plenty of options for networking conferences throughout the year, and there is no shortage of suggestions where to go. Of course, there’s also the chance to network without ever leaving your house.


Who Were the Top CMO Influencers of 2017?

Forbes | February 13, 2018

Who is it that CMOs read, listen to, and engage with? Who are the top influencers of CMOs? To find out, I turned to Leadtail, a leading social media insights research company…


Following His Own Lead

The Spokesman-Review | February 10, 2018

When Marc Mims jumped on the Followerwonk team, he didn’t expect some seven years later to be the owner and currently, sole employee of the social media analytics service….


Top 20 Influencers of CMOs: 1st Half 2017

Forbes | September 3, 2017

Since 2015, Leadtail has been analyzing tweets to better understand CMOs – who and what influences them and what they tweet about…


Get Better Brand Exposure

Advertising Specialty Institute | July 17, 2017

If you want people to hear about your business, you can’t solely rely on referrals and word-of-mouth advertising anymore. Why? As digital platforms surge in popularity, your customers are flocking to those spaces…


257 IoT Thought Leaders and Who Influences Them

Forbes | July 6, 2017

By all accounts IoT (Internet of Things) is not just the next technological wave but will dramatically reshape the rules of our economy. Market forecasts just for devices exceed $500 billion by 2020 at a CAGR greater than 30%…


Why Marketing Professionals Need to Care About Cybersecurity

The Creative Group | June 6, 2017

Do you need to understand and care about cybersecurity as a marketing professional? Many experts say “absolutely.”…


The Key Elements of Social Media Goal Setting…

SocialMediaToday | April 5, 2017

A recent article by John Rampton in Forbes explored how lack of goal setting is a common reason for the failure of social media efforts….


B2B Trending Conversations: Minding the Digital Gap (and more)

B2B News Network | January 28, 2017

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s getting said and shared about B2B on Twitter, LinkedIn and other social networks…


B2B Tech Influencers Gain Insight From Their Position and Predict Key Trends…

The Drum | January 16, 2017

A recent report in Forbes Magazine suggests that B2B tech CMOs are a combination of C-level executives, authors, and professional speakers who leverage insight gained from their position…


The Top Influencers of B2B Tech CMOs in 2016

Forbes | January 13, 2017

This article focuses on a specific—but very important subset of CMOs—those in the B2B Tech space. To measure the influencers, I turned to Leadtail, a leading social media insights research company…


Study Results: The Top 20 Influencers of CMOs

Forbes | January 8, 2017

So who are the top influencers of CMOs? To find out, I turned to Leadtail, a leading social media insights research company…


What Gets CIO Influencers Talking on Twitter

CMSWire | November 22, 2016

If you want to see a sign of how quickly things can rise and fall on social media, look no further than the latest report from Leadtail…


To Go or Not to Go – Considering All Sides of New Marketing Tactics

Business 2 Community | October 11, 2016

Pokémon GO is still going strong, and with usage times surpassing a number of popular apps – like WhatsApp, Instagram, Snapchat and Messenger – it’s definitely eye-catching for marketers…


What Do Design and Innovation Leaders Talk About on Twitter (Report)

SocialTimes | September 22, 2016

From social media and mobile platforms to artificial intelligence and the Internet of Things, the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world…


What Design Thinking Is and How to Master It

Business 2 Community | September 20, 2016

Ever heard of design thinking? It involves figuring out exactly what your stakeholders are looking for and generating a new and innovative solution that is specifically tailored to the their needs…


Is Video Content Now King with Marketers?

The Creative Group | September 15, 2016

What are CMOs and senior marketers sharing online today? More and more video content. Video content is hot with marketing leaders, according to new research by Leadtail…


40 Design and Innovation Leaders in Social

InnovationManagement.se | September 12, 2016

Design Thinking Leaders discover innovative ideas by working through challenging, and often chaotic, situations where disruptive opportunities are typically hidden. These creativity-minded professionals embrace the consumer’s perspective and balance that with the brand’s needs and aspirations…


Influencer Marketing Shouldn’t Be a Dirty Word

CMSWire | August 16, 2016

In spite of the buzz surrounding influencer marketing, I’m starting to think of it as a dirty word. Why dirty? Some marketers have turned to influencer marketing as a quick way to meet their quarter’s numbers…


MarTech Advisor is a Top 10 CMO Read

MarTech Advisor | July 20, 2016

In April 2016, the CMO Network section at Forbes.com wrote a feature article on Chief Marketing Officers – specifically CMOs at B2B tech firms. The article tried to understand the mindset of a marketing leader by identifying the key issues…


Top 30 Publications Shared by B2B CMOs

Oracle Modern Marketing Blog | July 12, 2016

The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research I referenced but you get the point…


B2B Marketers Should Listen In On Social Media

FierceCMO | June 17, 2016

While social listening is a big part of B2C social media marketing, it hasn’t caught on as strongly with B2B marketers, whether that’s because B2B buyers on social don’t talk about brands as much as consumers do, or if social conversations don’t have as big an impact on B2B vendors…


B2B Marketers Brace for the Snapchat Wave

CMSWire | June 16, 2016

More than 100 million people use Snapchat daily. They send Snaps — picture or videos messages — and compose Stories, compilations of Snaps that create a narrative…


Channel Marketers Depend on Social Media to Build Partnerships

The Drum | May 26, 2016

For B2B marketers facing the challenge of reaching distributor, wholesalers, retailers and others in a channel of distribution, a recent report notes that ‘channel’ marketers are very much immersed in the digital age…


Account Based Marketing and its Growing Interest Among B2B CMOs

Oracle Modern Marketing Blog | May 10, 2016

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM…


How Tweeting Can Keep You Consistently Employed

Business 2 Community | May 6, 2016

When thinking about Human Resources and social media, notions of walking on eggshells, being politically correct, and biting your tongue might come to mind. But HR professionals are actually heavily engaged on social media platforms, and you ought to be aware of what they’re talking about…


B2B Tech CMOs: What’s On Their Minds, What Are They Reading, And Who Influences Them?

Forbes | April 26, 2016

There is a list that ranks those people who most influence CMOs through twitter. And a list of the most influential CMOs. However, to date, we haven’t had much insight into specific subgroups of CMOs…


Are You Thinking Like a CMO?

The Creative Group | April 21, 2016

What’s on the minds of CMOs today? Well, you can tell a lot by what they share on Twitter. And thanks to Leadtail, we now know…


Report: Twitter Channel Marketers Are Content Amplifiers

SocialTimes | April 12, 2016

Social media has given consumers more control over when, where and how they interact with branded content. In today’s omnichannel environment, marketers have to forge partnerships that enable them to build customer relationships…


How to Get In On the HR Conversation

CommPRO | April 12, 2016

When thinking about Human Resources and social media, notions of walking on eggshells, being politically correct, and biting your tongue might come to mind. But HR professionals are actually heavily engaged on social media…


Only 3 in 10 Rate Their Tech Marketing as Effective

CMSWire | March 23, 2016

Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives…


10 Expert Social Media Marketing Tips for 2016

SocialMediaToday | March 18, 2016

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms…


The Hot and Cold of a CMO: What CMOs Tweet About in the Summer Versus the Winter

Oracle Modern Marketing Blog | March 15, 2016

CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons…


What Can Social Data Tell Us About HR Professionals

SocialTimes | March 7, 2016

Leadtail teamed up with the online community TalentCulture to examine the social media habits of HR pros for insights on their interests and who the influencers are among them…


IoT Social Media: Insights Beyond the Buzz

BPI Network | March 7, 2016

With technology innovation and transformation at the top of the minds of executives across industries, the Internet of Things (IoT) is quickly rising to the forefront of conversations across social platforms…


Top CMO Influencers: Who Are They And What Can You Learn From Them

Forbes | March 1, 2016

Having impact via social media is challenging, especially at the C-level. And it’s becoming more difficult as social media adoption escalates, increasing the number of users and the volume of tweets, posts, blogs, and content…


How CMOs Use Twitter

Bizmology | March 1, 2016

Today’s chief marketing officers need to stay hip to the digital world and marketing trends that change constantly. Many top CMOs have embraced social media as an effective means to connect with peers and keep up with rapidly evolving industry best practices….


The Preferred Methods of Social Sharing by CMOs

Oracle Modern Marketing Blog | February 9, 2016

Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint….


Who And What When It Comes To CMOs And Twitter In 2015

Forbes | February 4, 2016

Yes I realize it’s already February so perhaps the statute of limitations has worn off when it comes to looking back at the previous year but allow me to share with you some fascinating insights from 2015 when it comes to CMOs…


How to Use Influencer Marketing to Boost Your Traffic and Conversions

jeffbullas.com | February 1, 2016

In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of that, which is best evident by the recent emergence of influencer marketing…


How CIOs Use Twitter

Bizmology | January 26, 2016

Modern-day CIOs need to stay informed about the constantly changing information and technology landscape. Many top CIOs are embracing social media as a way to connect with peers and stay current on industry best practices….


Top Hashtags Used By CMOs and CIOs

Oracle Modern Marketing Blog | January 12, 2016

It’s time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail…


Looking Back: Marketers Build Content Strategies

CMSWire | December 30, 2015

This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers…


How IoT Execs & Thought Leaders Engage on Twitter

Baseline | December 22, 2015

The Internet of things is rapidly evolving from a fascinating novelty to a mainstream business and IT concept that is rippling through every industry. However, the IoT can mean vastly different things depending on an individual’s perspective…


How Sales Leaders Use Twitter

Bizmology | December 21, 2015

How are companies using social media to drive sales? Is Twitter a waste of time for salespeople? What topics are sales leaders interested in sharing and retweeting? What brands do they interact with most often through tweets?…


Who Do CMOs Mention Most on Twitter

Oracle Modern Marketing Blog | December 8, 2015

We’re back with another CMO Social Stat of the Month. Each month we deliver to you – along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs…


How “Internet of Things” Executives Use Twitter

Bizmology | December 1, 2015

These days you won’t find a bigger buzzword than the Internet of Things (IoT). For me, the word conjures up images of living in the world of The Jetsons. The IoT definition is broad and varied. For some it means a variety of products connected…


IoT Leaders as Unpredictable as the Space

CommPro.biz | November 23, 2015

When Internet of Things (IoT) thought leaders take to social media, the way that they read and interact is both targeted and varied, much like IoT itself. And if you want to connect with them (or join their ranks) you need to understand…


3 Ways to Rock the Publishing World on LinkedIn

Forbes | November 13, 2015

Quick, what’s the biggest publication in the world? When I ask I typically hear responses like “Wall Street Journal?” (6,269,510 followers on Google). Nope. “New York Times?” (1 million subscribers. Again, no.)…


From Vala Afshar to Dana Blouin: Top IoT Tweeters

CMSWire | November 12, 2015

Gartner just released its latest figures on the growth of the Internet of Things (IoT), and it’s a doozy: 6.4 billion connected things will be operating by 2016, with 5.5 million new things getting connected every day.


Forbes Top Publication Shared by CMOs

Oracle Modern Marketing Blog | November 10, 2015

Last month we unveiled a new feature to The CMO Corner: The CMO Social Stat of the Month. Partnering with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives


Leadtail Offers Social Insights for Internet of Things

Digital Tech Diary | November 10, 2015

Everyone is talking about the Internet of Things – IoT. What does it means for business, how do we take advantage of it, how do we learn more about it, who are the influencers and experts?


How Do IoT Leaders Use Twitter?

SocialTimes | October 20, 2015

The Internet of Things — the phrase used to refer to internet enabled household items — is slowly infiltrating every day life. Thanks to smart TVs, refrigerators, and thermostats, the Apple Watch and Amazon Echo,  the future has become the present and we can truly experience an always-on existence, powered by always listening technology…


This is No Fantasy: CMOs Are NFL Football Fans on Social Media

Oracle Modern Marketing Blog | October 13, 2015

As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. Being the keeper of a brand flame is an all-encompassing position to say the least. However, more and more CMOs are realizing the power of their own personal brand and as such are becoming active in social media.


How CFOs use social media

Accounting Weekly | September 29, 2015

Apart from personal reasons such as staying in touch with family, CFOs are embracing social media for a number of other reasons. This is according to an interview on forbes.com with Leadtail CEO Carter Hostelley about how CFOs are engaging with social media…


How CFOs Use Social Media

Forbes | August 13, 2015

Social media is a powerful tool. It can reunite families, lead to international friendships and even spur revolutions. When it comes to business, social media can help finance leaders enhance their thought leadership, so they are seen as bean sprouters as opposed to bean counters…


What do Search Nerds Tweet About? Turns Out, Not Just Search!

MediaPost | August 11, 2015

LeadTail recently analyzed 177,931 tweets from 482 leading US/Canadian search pros to determine what search marketers tweet about. The results — on first glance — struck me as rather banal, but upon closer examination, they may show a shift in the nature of search marketing itself.


How Sales Execs Use Twitter

the funnelholic | August 6, 2015

While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to monitor, reach, and engage target buyers while also building their personal brand…


What Social Insights About CIOs Mean for Marketers [Research]

Kapost | August 5, 2015

Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in vendors selling “MarTech,” it seems Gartner’s prediction may come to pass. But what about the other side of the equation–the CIO?


10 Key Social Insights About CMOs – and the Huge Opportunity Many are Missing

Oracle Modern Marketing Blog | July 28, 2015

As I’ve written about in the past, most recently just last week – the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer.


CFOs Less Social, Prefer Email

The Wall Street Journal | July 23, 2015

Finance chiefs are anti-social when it comes to social networking these days. E-mail is king – again, as CFOs prefer e-mail to using social media, according to a Robert Half Management Resources.


How Are Chief Information Officers and IT Leaders Using Twitter?

SocialTimes | June 24, 2015

So often the social media discussion revolves around marketers, but there’s another group of highly influential leaders in the business world: Chief Information Officers…


Three Strategies for Getting the Most Out of Social Influencer Campaigns on Vine

Delmondo Blog | June 23, 2015

Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation, so popular that Twitter acquired them just under six months after being founded, right before their launch (if that sounds similar it’s the same tactic twitter used with Periscope)…


Report: 5 Insights on ‘How CFOs Use Twitter’

Social Media Today | June 16, 2015

Recently, we released a post highlighting 10 insights from a report on how CMOs use TwitterThe fact that Chief Marketing Officers are on Twitter, and while the report offered great insights, it didn’t throw out massive surprises. However, hearing “Chief Finance Officers” and “Twitter use” in the same sentence


New Whitepaper Shows How CIOs Use Twitter to Learn and Grow Their Businesses

Robert Half  Technology Blog | June 15, 2015

CIOs and senior IT leaders have a lot on their plates. Constantly changing technology, systems integrations and security breaches are the kind of things that can keep a person up at night. So why, when you drop into their office unannounced, might you find these folks goofing off on Twitter?


Report: How Are CFOs Using Twitter?

SocialTimes | June 3, 2015

It’s a no-brainer for marketing executives to be active on social media, but what about financial executives? According to the latest report from Leadtail…


Instagram Beefs Up Ad Offerings

ClickZ | June 2, 2015

Instagram is expanding its advertising capabilities, making it easier for marketers to buy ads and consumers to take actions from them…


CFOs Get Into the Spirit of Tweeting

CFO.com | May 27, 2015

So far, the best-known piece of information about CFOs’ use of social media may be the story about one of them tweeting a hint about forthcoming earnings and winding up getting fired for it…


Think You Know CFOs? Think Again!

Examiner.com | May 22, 2015

How do most people picture CFOs? Well, CFOs deal with the big decisions around money for businesses large and small, so no one could be blamed for assuming they’re all pretty serious, stuffy, or uptight, right?


How CFOs Engage on Social Media: 5 Key Insights

RobertHalf Blog | May 21, 2015

When it comes to social media, is the CFO the final C-suite holdout? The answer is yes … and no. Without question, finance executives haven’t embraced social media to the degree that chief marketing officers (CMOs) and chief information officers (CIOs) have.


New 2015 Report: How CFOs Use Twitter

Bizmology | May 19, 2015

Our friends at social media agency Leadtail recently released a report on how CFOs are using social media, and the results are quite interesting…


News Scan: Social Media Trends That Influence Innovators

FierceCIO | May 14, 2015

FierceCIO has written quite a bit lately about the drive for organizations to be more innovative, and for IT leaders to lead the way. A new study from Leadtail and software provider Brightidea offers insights into what IT innovators are thinking about most often…


What Topics Engage Innovation Leaders?

Baseline | May 13, 2015

Innovation is a concept that’s fairly simple to define but incredibly difficult to achieve. Moreover, few companies introduce changes that are truly revolutionary and alter the course of a business, an industry or the world…


For CMOs a Picture is Worth a Thousand Shares

CommPro.biz | May 12, 2015

Maybe the masses aren’t aware, but Business Wire knows just how much work goes into drafting a news release. You ask yourself questions like: Is the headline attention-grabbing? Does the release have news value?


The Implications Of An Increasingly Digital C-Suite

AlleyWatch | May 12, 2015

A few months back, Catherine Walsh wrote a post on how to convince the C-Suite, think CFO, CEO, etc., that social media marketing matters…


Marketing Fail… No More: Top Mistakes Influencers Tell Us to Avoid

Talkwalker Blog | May 5, 2015

New York Times best-selling author Brandon Mull once said: “Smart people learn from their mistakes. But the real sharp ones learn from the mistakes of others.”


3 Ways to Battle the CMO-CIO Disconnect

CMO Essentials | May 1, 2015

I think you’ll agree with me when I say it’s no surprise that digital marketing strategies are what today’s marketers are focused on. How do marketers maximize their digital presence and execute on those strategies?


What Inspires Innovators on Twitter

Entrepreneur | April 20, 2015

A new study by Leadtail and Brightidea states, “These innovators all actively participate in social media to discover content, conversations, and people in a way that informs and inspires their passion for innovation…”


Study: What Inspires Innovators on Twitter

PR Daily | April 16, 2015

What can Twitter’s top enterprise innovation leaders teach us about the social media platform? That’s exactly what a new study by Leadtail and Brightidea sought to find out. The team analyzed more than 13,000 tweets from 40 innovation leaders that were active on Twitter…


Report: Social Insights on Top 40 Enterprise Innovators on Twitter

SocialTimes | April 14, 2015

Social media has become an effective vehicle for establishing thought leadership. In recent years, the number of social media users who are on a site just to follow leaders has been on the rise…


YouTube Stars Are Not Themselves When They’re Hungry

ClickZ | April 10, 2015

As part of its “You’re Not You When You’re Hungry” campaign, Snickers has commissioned YouTube stars to demonstrate how they’re not on top of their game when they’re hungry…


Who’s Talking? What You Need to Know About Social

CMSWire | April 8, 2015

If you’re a CMO trying to keep up with your peers, a marketer aspiring to be in the C-Suite or a vendor who markets to CMO’s, then this report is for you…


New Report: Leaders Driving Innovation in the Enterprise

InnovationManagement.se | April 1, 2015

Imagine if you could listen to the daily conversations of world-class innovation program leaders. How would you use that information to deepen your thinking about innovation and what it takes to really implement it, organization-wide?


The New CMO is More Than Just a CMO

CommPRO.biz | March 28, 2015

How are CMOs using social media, and how can their behaviors help YOUR company make better use of social media? A new collaborative report between Leadtail and Neustar is shedding light on this very subject…


What CMOs Are Saying On Twitter

Chief Marketer | March 26, 2015

Ever wonder what all those CMOs on Twitter are talking about? This new report fills you in. The data is valuable for a number of reasons, not the least to understand what topics are important to CMOs, what they’re likely to share and what they find most popular. The report also lays out…


Coffee With Carter – Getting Social

Chief Outsiders | March 26, 2015

There is so much hype and discussion about social media and blogging, and I often find myself asking the basic and pragmatic questions, like, “How do I know this is going to make sense for my client?” “Where is the revenue I can attribute to the blog?” – well, you know the drill…


How Are Chief Marketing Officers Using Twitter in 2015?

Forbes | March 23, 2015

How do CMOs (Chief Marketing Officers) use Twitter to engage with their audience and build their brand? A new reportreleased by Leadtail and Neustar analyzed over 130,000 tweets to answer these questions and more…


CMOs On Twitter: What They Share…

Marketing Land | March 20, 2015

According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and when they do, there’s a good chance it’s happening on a mobile device.


Report: How Chief Marketing Officers Use Twitter

SocialTimes | March 19, 2015

Chief Marketing Officers are some of the biggest thought leaders in the social media world. Whether CMOs are involved in B2C, B2B, or agency marketing, marketers of all stripes can learn from their actions…


How Marketing Executives Use Twitter…

MarketingProfs | March 17, 2015

Nearly half (47%) of the content links shared by marketing executives on Twitter come from mainstream media sources, according to a recent report from Leadtail and Neustar…


Report: Marketing Chiefs Becoming More Savvy on Social Media

PR Daily | March 16, 2015

Social media use among chief marketing officers—which is stronger than ever before—sheds light on larger social media trends. A new “social insights” study by Leadtail and Neustar of more than 1,000 CMOs reveals that, marketing heads, social has become mobile, visual, and valuable…


#MarketingTipMonday Explores Social Media Marketing

Target Marketing | March 16, 2015

Cheryl Conner may have posted her Forbes.com article on the day that honors an irrational number, Pi Day, but her advice makes complete sense. Marketers should watch each other to see what to do in social media marketing…


New Report: Marketers’ Tastes In Social Media Are Changing

Forbes | March 14, 2015

While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report…


CMOs Sharing News About CMOs Sharing News

MediaPost | March 11, 2015

One might think the top five stories shared by CMOs on social platforms in the fourth quarter last year were on topics like digital spending trends, the most effective digital data platforms, or most effective digital campaigns of the year…


Leveraging Social Insights for Sales Success

Social Centered Selling | February 24, 2015

Recently, I sat down with Carter Hostelley and Karri Carlson from Leadtail to talk about how Leadtail social insights helps marketing and sales leaders develop the right social, content and engagement strategy to reach their targeted buyers…


7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

buffer social | February 23, 2015

Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist…


Bringing Brand Advocacy to B-to-B

American Marketing Association | February 20, 2015

Brand advocates are a key part of many consumer marketers’ toolkits, and B-to-B marketers are catching on, using them to drive referrals and boost sales, experts say…


Using Social Media to Reach Decision Makers

Hoover’s | January 6, 2015

Never have marketers been able to easily eavesdrop on what consumers are saying, until now. Business professionals are willingly going on social media platforms like Twitter, Facebook, and LinkedIn to share their passions, concerns, and opinions about almost everything….


Sales Pros Prioritize Twitter – Should You?

Examiner.com | December 21, 2014

When I think about social media, my first thought is Facebook. You? But if you were to ask sales professionals they would likely think Twitter. How do I know this? A recent Social Insight Report by Leadtail and Hoovers shares how sales pros are killing it on Twitter (and elsewhere)!…


How to Use Twitter to Influence People and Make Sales

CMSWire | December 16, 2014

Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why?…


30 Influencers Behind the Brands We Love

Lead Change Group | December 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about…


How Sales Execs Use Twitter

Bizmology | December 8, 2014

Savvy marketers who want to reach, engage with, and influence sales professionals in 2015, take note. Sales executives work to maintain their edge by regularly tapping some of the top, most well-respected news sources for the latest insight…


How Sales Leaders Use Twitter

MarketingProfs | December 3, 2014

Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.


New Report Finds Influencers For You

Examiner.com | November 12, 2014

When it comes to business, it’s not always who you know, but who knows you that counts. According to a new report, three distinct tiers of social media strategists are creatively influencing the brands that influence the rest of us…


B2B Perspective: Video Appeals to Top Executives

eMarketer | October 24, 2014

We have done some studies on the varying behavior of CFOs, CMOs, and top-level executives. Across the board, we see that video content pops to the top of the list in terms of what is shared by those type of executives…


Weekend Reading 10/17/14

Marketing Charts | October 17, 2014

With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important…


Relationships Are the New Currency

US News | August 26, 2014

Author Ted Rubin is an industry leader in social marketing strategy and brand evangelism. Forbes Magazine ranked him among the Top 15 Social Media Power Influencers, 2013, with the note, “A broader remit than many on the list…


How Do Digital Marketers Use Twitter?

Smarter Shift | August 19, 2014

Digital marketers may talk a good game, but do they really practice what they preach? Back in May, Leadtail, a company offering social marketing and social insights services, published a report in collaboration with PunchTab


How Are Search Marketers Using Twitter in 2014?

Search Engine Journal | July 31, 2014

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information…


Where Digital Marketers Are Getting Their Social Fix

ITBusiness.ca | July 22, 2014

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and what they’re sharing on them…
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What Social Networks Are Most CFOs On? Amazingly, Not LinkedIn

ITBusiness.ca | July 22, 2014

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting?
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Digital Marketers and Twitter, A Love Story

Website Magazine | July 19, 2014

However, Twitter has transformed that limited amount of space into one of the most popular ways to share content on the Web. PunchTab and Leadtail have released the results of a new report…
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How Search Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

MarketingProfs | July 14, 2014

Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.
The report was based on data from 105,121 tweets sent by 521 North American search marketers active on Twitter…
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Discussion Point: What’s the ROI on B2B Social Media Marketing?

CMSWire | July 14, 2014

Today, of course, social media seems to be all we can talk about when it comes to marketing. Even B2B marketers have caught on. Having a presence in social circles is a must…
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Who Are the Most Influential SEMs On Twitter – And Why You Won’t Tweet This Article

MediaPost | July 14, 2014

First off, this report is not just a popularity report, e.g., who has the most followers or who gets the most retweets; instead, it is a report on who has the most influence on SEM professionals on Twitter. In other words, it’s sort of an “inside baseball” report…
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How Are Search Marketers Using Twitter in 2014?

Search Engine Watch | July 11, 2014

The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover…
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To Tweet or Not to Tweet?

Accountemps Blog | July 11, 2014

Are you on Twitter? If not, you might want to reconsider and learn how to tweet. Twitter isn’t just for those kicking off their careers. In fact, social media use is on the rise even among the most senior professionals…


New Leadtail Study Looks at the Social Habits of Digital Marketers

Digital Tech Diary | June 5, 2014

I’ve covered a couple of other Leadtail reports because they divulge some interesting facts about the social media habits of various executives. These are typically the people you are trying to reach in your own digital marketing strategies…


Which Apps And Platforms Drive The Most Twitter Shares? [STUDY]

AllTwitter | June 4, 2014

Which platforms and apps do you use when sharing to Twitter? If you’re like the 85 percent of users, it’s the Twitter.com website that drives the bulk of your shares, ahead of the tweet button (71 percent), Twitter for iPhone (64 percent), Instagram (35 percent) and iOS (30 percent)…


Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?

TopRank Blog | June 2, 2014

When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer as “effective”. By effective, I mean the ability and likelihood that a person can actually inspire action amongst a community…


B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

CMSWire | June 2, 2014

Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April. Meanwhile, Holmboe put his Twitter analytics engine to work…


How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert | June 1, 2014

A quick parenting tip: if you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and…


Half of North American Digital Marketers on Twitter Sharing Content From Instagram

Marketing Charts | May 30, 2014

A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with about half also doing so from Instagram…


US Digital Marketing Statistics We’ve Enjoyed This Week

Econsultancy | May 29, 2014

This week’s US digital marketing statistics features the world’s biggest brands and, neatly enough, detail on brand fatigue worldwide. There’s also stats on consumer preferences in customer service, Twitter use by digital marketers and what the World Cup could mean for retailers…


The Top 50 People Most Retweeted by Digital Marketers [Study]

Social Fresh | May 28, 2014

Leadtail and PunchTab have collaborated to create another list analyzing the behaviors of digital marketers on Twitter.


Trending: Small-Business, Start-Up CFOs Flocking to Twitter

CFOGlobalHQ | March 26, 2014

You’d be hard pressed to find chief financial officers from Fortune 500 companies on Twitter, but research from Leadtail, Inc. reveals that finance executives from small businesses and start-ups are flocking to the social media giant…


Who Do Marketers at Midsize Companies Retweet?

MarketingProfs | March 25, 2014

These days everyone is on social media … everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn accounts, share photos on Facebook, and even tweet out from time to time.


4 Key Social Insights On How CFOs Use Twitter

Yahoo Small Business Advisor | March 23, 2014

These days everyone is on social media … everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn accounts, share photos on Facebook, and even tweet out from time to time.


The Top 50 People Mentioned on Twitter by Mid-Size Marketers

IntelligentHQ | March 22, 2014

Smart business owners know that engaging people on social media is critical to success. Customers are ever more interested in interacting with companies, sharing their feedback and becoming more involved with the brand. Those that can leverage social media effectively already stand head and shoulders above the brand…


Financial Professionals: It’s Time to Learn How to Tweet, #regram and Shazam

Robert Half Finance & Accounting Blog | March 18, 2014

Carter J. Hostelley, the CEO of social media insights firm Leadtail, recently contributed a guest blog to our sister division Robert Half Management Resources on how senior-level financial executives and CFOs are personally and professionally using social media…


Even CFOs Share #TBTs

Examiner.com | March 18, 2014

Ever wondered what Chief Financial Officers talk about on Twitter? A recent report by Leadtail shows that it’s not just finance, business and leadership that they like to discuss (although they do talk about that, too)…


4 Key Social Media Insights on How CFOs Use Twitter

Robert Half Management Resources Blog | March 14, 2014

These days everyone is on social media … everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn accounts, share photos on Facebook, and even tweet out from time to time.


Your Social Roadmap

Useful Social Media | March 12, 2014

Anyone that attended the Social Media Week event last month will have come away with their heads buzzing with the possibilities that social media has yet to deliver…


How Are CFOs Using Social Media?

SocialTimes | March 7, 2014

Chief financial officers are hardly considered the most active group on social media. However, according to the latest CFO report from the social  insights firm Leadtail, more CFOs are engaging in social media to get a better understanding of the medium that creates so many business disruptions…


How CFOs Are Using Twitter

Bizmology | March 6, 2014

Our friends at social media agency Leadtail recently released a report on how CFOs are using social media, and the results are quite interesting. The report addresses several salient topics and questions on how financial executives use Twitter…


How to Find New Clients on Social Media

CPA Trendlines | March 5, 2014

New research into chief financial officers’ habits on Twitter shows their favorite topics of conversation, how they describe themselves and their top sources of information…


What Do CFOs Do on Twitter?

CFO.com | March 4, 2014

No, it’s not a trick question. There are CFOs who use social media. A recent survey by Leadtail, a social media marketing agency, analyzed tweets and shared links from 502 U.S.-based senior finance professionals (CFOs and VPs of Finance) in the fourth quarter of 2013. Here’s what they found…


Start-Up, Small Business CFOs Flock to Twitter: Study

Wall Street Journal | February 26, 2014

Almost no chief financial officers at large companies are on Twitter, but roughly 500 finance executives at small companies have active accounts, according to new research by Leadtail Inc., a social-media marketing consultant… (subscription required)


10 Insights on How Top Marketers Use Twitter – Report

Jeffbullas.com | February 13, 2014

There is one big advantage Twitter has over Facebook. It’s not filtered. That is both a blessing and a curse. It means you can see every tweet as it streams past from your followers. But it can be overwhelming. That is why using lists and #hashtags are vital to glean the gems from the garbage on Twitter…


Sharing Social Content on Twitter: Networks Used by Marketers at Mid-Size Companies

Marketing Charts | February 11, 2014

After examining the Twitter activity of North American marketing executives in general (Q1 2013), digital marketers (Q2 2013), andB2B marketers (June-August), LeadTail and DNN have set their sights on the behavior of marketers who work at mid-size companies ranging from 500-5,000 employees.


Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies

Search Engine Watch | February 10, 2014

Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more…


Leadtail Social Insights: How Mid-Size Marketers Engage on Twitter

Digital Tech Diary | February 10, 2014

Our connections and reputation online are amplified by those who engage with us and carry the words we share. On Twitter, that takes the form on a mention…


The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers

Social Fresh | February 8, 2014

Our connections and reputation online are amplified by those who engage with us and carry the words we share. On Twitter, that takes the form on a mention…


The Top 50 People Most Retweeted by Mid-Size Marketers, Per Study

Adweek | February 7, 2014

DNN and Leadtail collaborated to analyze the Twitter behaviors of mid-size marketers—those with 50 to 5,000 employees—during Q4 2013 to see what content they most often shared. For instance, the California-based tech companies looked at whether tweets included links from Facebook, YouTube, Instagram, Foursquare, LinkedIn, etc…


Mid-Size Businesses Get Busy on Twitter

CMSWire | February 6, 2014

In the rush to generate a social media presence, we’ve seen enterprises speaking from on high and smaller shops boosting their presence through social networks. Now, the middle ground comes to the fore as more mid-sized business ramp up their engagement on Twitter…


Top 40+ Digital Strategists for Marketing in 2014

OMI Blog | January 27, 2014

The Online Marketing Institute is proud to recognize 40+ digital marketing strategists, selected as the luminaries who have paved the way for digital marketing innovation and education throughout the past year…


On the Rise of Twitter as a Valuable Recruiting Tool

Ceridian Blog | January 17, 2014

One of the ways in which competitive firms seek to differentiate themselves from their rivals is through a better approach to recruitment services…


What Recruiters on Twitter Did Last Summer

The Fordyce Letter | December 26, 2013

Want to know who recruiters Tweet about the most? And what they’re reading and sharing on social media?


Recruiters And Twitter

AllTwitter | December 2, 2013

Using its Social Insights technology to analyze data from Twitter, B2B social marketing agency LeadTail recently came out with a report on “How Recruiters Engage on Twitter.”


What Drives Social Influence? Insights From Recruiting Circles

TalentCulture | November 20, 2013

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some point, they ask, “Hey, are there any recruiters you’d recommend I talk to?”…


The First Tweets of 16 B2B Brands (And a Few Familiar Faces)

Ann Handley | November 10, 2013

As Twitter began trading on the New York Stock Exchange last week, I couldn’t help but consider how far this small, simple, fledgling network has come. Once mocked for being stupid and insipid, and plagued by its own persistent identity crisis, Twitter has nonetheless become a prominent and important part of our culture…


How to Share Content on Social Media in 5 Minutes a Day 

Social Media Today | November 4, 2013

Recently, I participated in a webinar produced by Leadtail and DNN. In the webinar, Leadtail presented findings from a recently published Social Insights report. Leadtail analyzed tweets from 500 North American B2B marketers over a 90-day period…


Social Insights Show How Recruiters Engage on Twitter

CMSWire | October 29, 2013

Previously, we’ve reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers — how do they use Twitter to connect and create open, informal networks?


The 50 Most Popular Recruiting Influencers on Twitter

LinkedIn Talent Blog | October 25, 2013

If you are wondering how to spice up your Twitter feed with insights from recruiting peers and the most relevant media sources, we have an answer for you…


More on What Recruiters Tweet, Read, and Retweet

ERE | October 24, 2013

Last quarter, we took a look at what recruiters are reading and sharing on social media. Let’s do it again. Again, Leadtail used about half in house and about half agency recruiters…


DNN and Leadtail Announce New Social Insights Report: How B2B Marketers Are Using Twitter to Engage on Social Media

Yahoo Finance | October 23, 2013

DNN (formerly DotNetNuke), whose solutions enable marketers to build and manage social websites, and B2B social marketing agency Leadtail, today announced a new study: “How B2B Marketers Engage on Twitter.”


Why LinkedIn Needs to be a Part of Your B2B Strategy

Business.com | October 22, 2013

There’s no question that companies have recognized the way the Internet has transformed the way people and companies get information about other businesses…


1 in 3 B2B Marketers on Twitter Sharing Content From LinkedIn

Marketing Charts | October 9, 2013

LeadTail has released another study of marketers’ activities on Twitter, this time focusing on B2B marketers in North America. Comparing the results to earlier studies that focused on marketing executives overall and then more specifically on digital marketers, the findings from…


How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted

MarketingProfs | October 8, 2013

B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.


Top 50 People Most Retweeted by B2B Marketers

AllTwitter | October 8, 2013

B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.


How Do B2B Marketers Engage on Twitter?

CMSWire | October 2, 2013

The folks at Leadtail have consistently delivered insights about how executives and digital marketers engage on Twitter. Now it’s time to investigate how B2B marketers use the microblogging network…


New Report: Mainstream Media #1 Source of Content Online Marketers Share

Forbes | September 27, 2013

In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com.


Leadtail Releases 2013 B2B Social Marketing Report

Blue Focus Marketing | September 17, 2013

B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013…


Influence, Ego, and Mob Mentality

Sensei Marketing | September 3, 2013

This past week, Leadtail, a digital and social media services firm, released a report entitled:B2B Social Marketing Report: Marketing Executives on Twitter. It’s billed as a report that provides insights into how digital marketers engage on Twitter…


How Marketers Use Twitter

Heidi Cohen | August 21, 2013

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers…


How Are Digital Marketers Engaging on Social Media?

Get More Engagement | August 16, 2013

When I was growing up, my dad always used to say, “learn from the best, to be the best”. So what better way to gain insights into how to engage on social media than consider what digital marketers are doing. Why digital marketers?…


How Do Digital Marketers Engage On Twitter

Jeffbullas.com | August 12, 2013

Social media has made it possible for us all to be digital marketers. The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing and promoting a brand…


How Digital Marketers Engage On Twitter [Report]

AllTwitter | August 12, 2013

B2B social marketing agency LeadTail, in collaboration with NetBase, recently produced a report analyzing the Twitter activity of 515 digital marketers (143,856 tweets and 69,657 shared links) during Q2 of 2013.


Resources for Modern Marketers: What Should You Be Reading?

Social Media Today | August 8, 2013

Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They Retweet” and based on research by Leadtail and Netbase, it’s a handy post…


Digital Marketers on Twitter: What They Share, Whom They Retweet

MarketingProfs | August 6, 2013

Digital marketers share links to mainstream media sources on Twitter more than any other type of content, according to a recent report by Leadtail and NetBase.


NetBase and Leadtail Announce New Social Insights Report on How Digital Marketers Are Using Twitter to Engage on Social Media

Yahoo Finance | July 31, 2013

NetBase, the Social Intelligence Company, and B2B social marketing agency Leadtail today announced a new report: “How Digital Marketers Engage on Twitter.


How Digital Marketers Engage on Twitter

CMSWire | July 30, 2013

Do you know how digital marketers engage on Twitter? It may seem like an obvious question, but by now you’ve probably seen your fair share of mishaps and fails to understand that this is a valid inquiry…


Ted Rubin: Why ‘Return On Relationship’ Makes Marketing Dollars (And Social Media Sense)

Forbes | July 30, 2013

In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond…


1 in 4 Digital Marketers On Twitter Cross-Posted Video From Vine in Q2

MarketingCharts | July 30, 2013

LeadTail has released its latest quarterly study of Twitter activity by marketers, this time looking at the behavior of 515 North American digital marketers (primarily from the US) active on Twitter during the second quarter…


Why Do Digital Marketers Love Foursquare?

SocialTimes | July 29, 2013

What do self-identified “digital marketers” know about strategic online marketing that you don’t? Lots. It’s their JOB to know what works and what doesn’t. So wouldn’t it be interesting to know where their focusing their efforts on Twitter…


New Report: Forbes No. 1 Mainstream Media Source For Digital Marketers in Q2

Forbes | July 28, 2013

Online Marketing and social media company Leadtail has just issued its newest research report: Social Media Insights: How Digital Marketers Engage on Twitter, Q2 2013. In an exclusive agreement…


How Google+ and Pinterest Go Together Like Peanut Butter and Jelly

Positively Peggy | July 22, 2013

Google+ and Pinterest are the new kids on the block, relatively speaking, in the social media world and they are two of the most ignored platforms by social media professionals. I’m not sure why because they are great together just like peanut butter and jelly…


Why Do Marketing Managers Continue to Ignore Google+?

Forbes | July 16, 2013

Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociable that when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”…


Twitter’s Vine — A Threat to Facebook or Another Toy?

The Huffington Post | July 10, 2013

By now you may have heard about Vine, Twitter’s new and powerful smartphone app that allows users to make 6 second videos. Vine has been touted as the latest “threat” to the more interactive Facebook and the image-centric Instagram…


Recruiters on Twitter: Rise of “Coffee Talk” Learning

TalentCulture | July 2, 2013

In college, one of my teachers regularly told me that the room with the coffee maker is the most important place in an office, because it’s where people learn the most. At the time, I thought that this guy was perhaps a lazy coffee addict who was definitely in the wrong job…


Five Things You Need to Know This Week…

Fistful of Talent | July 1, 2013

Welcome back to another great (and short) week. Kick it off right with these five reads…


What Recruiters Are Tweeting, Retweeting, and Reading

ERE | June 28, 2013

Ever wondered what recruiters are tweeting about, and whose tweets are most being retweeted? A company called Leadtail put together a report for us on just that. Leadtail studied 310 U.S.-based recruiters (about half in house, about half from agencies) from March 21 to June 20 of this year, totaling 55,576 tweets.


Hootsuite Ups The Ante On Content With ContentGems

Forbes | June 25, 2013

In a joint announcement breaking this morning, content creation tool ContentGems is now integrated with HootSuite, for automatic content creation to find and recommend new content for marketers… [Leadtail data is referenced in post]


Marketing Executives Turn to Vine More Than Pinterest and Tumblr

Business2Community | June 15, 2013

Okay marketers, let’s see a show of hands. How many of you know about Twitter’s hugely popular Vine app that allows users to create and tweet siz-second videos? Lots of hands right?…


Twitter is Becoming a Hub for Social Media Cross-Posts

Business Insider | June 6, 2013

Marketing and social media professionals who use Twitter often cross-post content to the platform from various other networks, including photo and video sites, according to a study from LeadTail…


1 in 10 Marketing Execs on Twitter Cross-Posted Video From Vine in Q1

MarketingCharts | June 4, 2013

Marketing executives who use Twitter cross-post content to the platform from various content network, according to a study from LeadTail…


How Marketing Executives Are Using Twitter

CMSWire | June 3, 2013

Just what are marketing executives up to on Twitter? And what does this mean for senior marketers and the companies that sell to them? A new report by Leadtail…


How Senior Marketers Are Using Twitter

MarketingProfs | May 31, 2013

Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter according to a recent study by Leadtail…

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