Thought leaders

Technology and Marketing Trends for 2017

Technology and marketing trends are deeply intertwined. The connection between the two will only become stronger and more complex in 2017. What are CMOs discussing on social media? While lots of compelling subjects are broached, conversations are increasingly focused on […]

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Building a Brand Advocate Army: Q&A with Rob Fuggetta

We sat down with Rob Fuggetta, founder and CEO of Zuberance, the leading brand advocacy company, to discuss the importance of brand advocates. Check out our interview with him to learn all the different things advocates can do for your brand and how […]

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B2B Social Marketing Solutions Starting to Emerge

It began about two years ago, right around the time when we started rolling up our sleeves to help B2B marketers with social media… that nagging feeling that these marketers were doing social media wrong. They were making it all […]

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Yoram Greener and What Big Data Means for Digital Marketers

No one said working with customers is easy. But we enjoy it anyway. Why? For starters, customers push us to become better marketers and keep us nimble, jumping from project to project. We also get to stretch our brains (a […]

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B2B Marketing Conversations, Musings, and Lunch

We like to make a point of rounding up a few senior marketers for lunch every couple months or so to chat about marketing, social media, technology, and whatever else passes for fun conversation that day. Why? Besides good food, […]

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Ted Rubin and Brand Engagement

Sometimes we forget what a great network of friends, colleagues, and partners we have here at Leadtail. Yet, all we have to do is reach out to be reminded of the value of our network and the real power of […]

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Why We Love Fridays (Hint: It’s Our Day for Meeting Smart Folks)

Sure, Friday means it’s the end of the workweek but that’s not why we love it. Especially, since like many entrepreneurs and small business owners, we work weekends too. Instead, that’s the day we (try to) set aside to meet […]

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