Employee Advocacy

5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. Create the right incentives […]

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what is employee advocacy
What Employee Advocacy Is and Is NOT

You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]

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How to Build An Employee Advocacy Program

In recent years there has been growing interest on the part of business owners and consultants in how to build brand visibility and value beyond the traditional channels of PR, advertising, and other conventional marketing channels. Surprisingly, the answer lay […]

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The Key to Turning Employees into Brand Advocates? Engage Them

Wouldn’t it be great if your employees were great brand advocates? If they eagerly shared information about your brand on social media, and helped spread the word about what your company is doing? It can seem like an impossible task, […]

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Employee Advocacy
Turn the Promise of Employee Advocacy Into Reality

Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing. […]

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employee advocacy program working?
How to Know if Your Employee Advocacy Program is Working

Here at Leadtail, we’re noticing a growing interest in the topic of employee advocacy. And as our blog readers know, we’ve even posted about this topic. That’s why we’re especially happy that Russ Fradin, founder of Dynamic Signal and long-time employee […]

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Build an Employee Army of Social Media Rockstars
Build an Employee Army of Social Media Rockstars

Recently, I wrote 5 Keys to a Successful Employee Advocacy Program. One of the points I touched upon is the importance of social media training for employees. According to a 2014 Pew Research Report, 71% of online adults are active on […]

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5 Keys To a Successful Employee Advocacy Program

Employee Advocacy programs have become a very powerful tool any organization, big or small, in any vertical, can leverage to great success. The benefits are vast: reaching an audience you otherwise wouldn’t have access to, increasing engagement between your brand […]

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Employee Advocacy
Is Employee Advocacy the Next Big Thing for Marketers?

It started with a simple question: “What’s the next big thing marketers need to focus on?” I asked Mike Edelhart who runs the Pivot conference — a conference for senior marketers on the leading edge of the social media revolution. […]

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