Author Archives: Spencer

Content Marketing World: 5 Recaps that Got It Right

Did you miss out on Content Marketing World this year? Orange ya sad you didn’t go? ​Well cheer up, and do your best to be “content” with catching up on all the happenings with this meta-roundup of #CMWorld14. Here Comes […]

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social roi light bulb
10 Posts That Will Change How You Think About #SocialROI

Hi Everyone – Spencer here. Every day, marketing seems to shift towards a social experience, so you should start to get good at measuring your social ROI (before your CFO comes a-knockin’!) With that in mind, I wanted to share […]

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digital marketing super hero
What Does it Take to be a Digital Marketing Superhero?

Hi Everyone – Spencer here. Ever wonder what sets top performers – the “rockstars” and “superheroes” – apart from the mere digital marketing mortals? Me, too! Fortunately, the big brains at Buffer, MarketingProfs, Fliptop, 451 Marketing (and more) have tackled […]

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Leadtail Social Media Roundups are Back!
Welcome Back, Weekly Roundups!

Happy New Year!  We’re glad you’re here. Here at Leadtail, we read tons of blogs, articles, whitepapers and ebooks every week about what’s going on in the world of social insights – how B2B companies are succeeding with social media, […]

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moes knows social marketing!
3 Social Media Strategies B2B Marketers Should Borrow From B2C Companies

Recently, I found myself at Moe’s Southwest Grill with my girlfriend. Being college students, we like to stuff our faces whenever food is around, so we typically don’t talk very much at meals. But today was different… when our drinks […]

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