Ask peers about your content marketing and they might say, “Awesome stuff, really well done.” Ask your VP Sales, CFO or CEO, on the other hand, and the response might be, “Show me the money” or “Show me the path […]
You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]
Generalized promotional marketing is so last year (a few years, actually) with account-based marketing (ABM) taking front and center with savvy B2B CMOs. The approach offers benefits to both those selling and those being sold to, and we’ll explore both. […]
You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]