Although organic results are best, social advertising is something you ought to consider. Facebook Advertising should be near the top of your list. Why is that? Facebook Advertising First of all, organic reach continues to decline as Facebook increasingly favors […]
What’s an opportunity in B2B social media marketing that no one is talking about? The cover photo. On profile pages, social network platforms make a large, horizontal area available for you to upload a photo or image. Here’s what they’re […]
Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]
Ask peers about your content marketing and they might say, “Awesome stuff, really well done.” Ask your VP Sales, CFO or CEO, on the other hand, and the response might be, “Show me the money” or “Show me the path […]
Using social media to communicate with other businesses is both a blessing and curse. When done right, it offers exceptional ROI, but when an organization takes a careless approach, it can be left with a PR nightmare that keeps on […]
You’ve heard that it’s quality not quantity that matters when it comes to the number of followers your business has, no doubt – and it follows that the same criteria applies to B2B influencers. Why then, do so many marketers […]
Generalized promotional marketing is so last year (a few years, actually) with account-based marketing (ABM) taking front and center with savvy B2B CMOs. The approach offers benefits to both those selling and those being sold to, and we’ll explore both. […]
Your B2B social marketing strategy may be mapped out months ahead, but it’s no better than a mishmash of last-minute inspiration if it isn’t strategic. If it isn’t holistic. If it doesn’t offer something that makes you proud of the […]
You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]
