Author Archives: Liz Harr

social media referral marketing
How Social Media Referral Marketing Can Help Win Business

One key difference that separates the most successful professional services firms and the rest is a surprisingly simple one: social media referral marketing. The reality is that most firms sell themselves short by taking too narrow an approach to referral […]

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How to Build An Employee Advocacy Program

In recent years there has been growing interest on the part of business owners and consultants in how to build brand visibility and value beyond the traditional channels of PR, advertising, and other conventional marketing channels. Surprisingly, the answer lay […]

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