Author Archives: Karri Carlson

The Social Media Cheat Sheet for B2B Events

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]

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Technology and Marketing Trends for 2017

Technology and marketing trends are deeply intertwined. The connection between the two will only become stronger and more complex in 2017. What are CMOs discussing on social media? While lots of compelling subjects are broached, conversations are increasingly focused on […]

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Design Thinking + Innovation Leaders on Social Media [INFOGRAPHIC]

Innovation is hot. CIOs are all over innovation and CMOs have skin in the innovation game, too. As a matter of fact, every executive knows their business needs to innovate to survive, let alone thrive. But the truth is, we […]

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How Do Employee Benefits Professionals Engage on Social Media?

It may surprise you that the area of the office you and I vaguely hand wave toward and call “HR” is actually made up of a variety of professional roles – some general, some quite specialized. For example, employee benefits […]

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Social Insights Data: What Are Search Marketing Pros Talking About?

Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. But if you’ve ever checked out Twitter’s global trending hashtags, you’d be forgiven for wondering […]

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What Digital Marketers Were Tweeting About in November [New Data]

This month, Leadtail analyzed 50,306 tweets from 701 digital marketers published between November 1st and November 30th, 2014 to find the Top 50 Hashtags they used in November. Here’s what we found… On Your Mark, Get Set… Shop! Thanksgiving marks […]

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