Author Archives: Jennifer Kirk

Take Your Social Media Marketing Up to 11 with Customer Service

It’s no secret to social media marketers that customer service is an integral part of their job. 67% of customers have reached out to a brand for customer service on social media. And with instant gratification the norm in our […]

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why i'm not joining blab yet
Why I’m not Joining the Blab Band….. Yet

Blab, the latest app in video chat, is taking the marketing world by storm. I heard about it at a networking event a few weeks back and was excited to give it a whirl. A video chat app with 4 […]

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Build an Employee Army of Social Media Rockstars
Build an Employee Army of Social Media Rockstars

Recently, I wrote 5 Keys to a Successful Employee Advocacy Program. One of the points I touched upon is the importance of social media training for employees. According to a 2014 Pew Research Report, 71% of online adults are active on […]

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How B2B Brands Can Join the Periscope Party

It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users in just 10 days. And global […]

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5 Keys To a Successful Employee Advocacy Program

Employee Advocacy programs have become a very powerful tool any organization, big or small, in any vertical, can leverage to great success. The benefits are vast: reaching an audience you otherwise wouldn’t have access to, increasing engagement between your brand […]

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