I say life is too short so do what you love. For me, that means working in startups and young companies… and I’ve run, managed, and worked in a bunch of them. But it didn’t start out that way.

First it was business school and a few years on Wall Street and then being a business banker… which I didn’t like at all! But I saw the light and jumped into my first startup and haven’t looked back since. Why? Because I live for the thrill of building businesses alongside people I truly enjoy working with. And along the way I’ve learned quite a bit about marketing on the Internet.

Leadtail came about from a strong desire to stop being confused by all that was happening with online advertising. Think about the hundreds of ad networks, thousands of advertising opportunities, and numerous pricing models and targeting methods. It’s harder than ever to find out where you should advertise online!

Leadtail will change that. Or said another way, Leadtail is all about making online advertising easier and more effective for everyone. And I love that!