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From Our Social Marketing & Insights Blog
B2B Marketers: Think More Like Brand Marketers
B2B Marketers: Think More Like Brand Marketers

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer […]

Identify and Mobilize Brand Advocates
Ready to Identify and Mobilize Your Brand Advocates?

Every marketer worth their salt knows the value of being recommended by a customer. After all, it’s why we always talk about how powerful word of mouth is. Yet my experience is that most marketers don’t know who their brand […]

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B2B Marketers’ Visual Guide to Social Video

Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s important to think about the […]

Twitter Community Conversations Tweet Chats
Can Real Community Thrive on Twitter?

Sometimes it freaks me out that I’m a member of the last generation that will know what things were like “before the Internet”. Yes, there were newsgroups and online bulletin boards, but most of us were spoon-fed our first taste […]

Smarter B2B Social Media
5 Ways B2B Companies Can Get Smarter About Social Media

Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching the surface of its […]

Can great content be about nothing?
Can Great Content Be About Nothing?

Original, quantitative, in-depth research can produce solid, compelling content, but it’s not the only approach to creating great content other people want to read. You can also write about nothing… provided that you know a little something about the nothing […]