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From Our Social Marketing & Insights Blog
Create More Engaging Content
How Can B2B Marketers Create More Engaging Content?

You know the struggle is real when 54% of B2B marketers find it difficult to create engaging content. Add a noisy and crowded marketplace to the mix and you’ve got yourself a marketer with lots of content but poor ROI. […]

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What Social Data About CIOs Means for Marketers

Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in vendors selling “MarTech,” it seems Gartner’s prediction may come to pass. […]

Build an Employee Army of Social Media Rockstars
Build an Employee Army of Social Media Rockstars

Recently, I wrote 5 Keys to a Successful Employee Advocacy Program. One of the points I touched upon is the importance of social media training for employees. According to a 2014 Pew Research Report, 71% of online adults are active on […]

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Social Insights Data: What Are Search Marketing Pros Talking About?

Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. But if you’ve ever checked out Twitter’s global trending hashtags, you’d be forgiven for wondering […]

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75 Benefits of Social Marketing [Infographic]

How many benefits of social marketing can you think of? Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, […]

15 Social Media Tools
15 Tools to Improve Your Social Media ROI (on a budget)

Great social campaigns don’t have to cost a lot to be effective. You can make your social media approach easier and more results driven by using free or low-cost tools to create content, measure results, organize scheduling and identify influencers. […]