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From Our Social Marketing & Insights Blog
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75 Benefits of Social Marketing [Infographic]

How many benefits of social marketing can you think of? Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, […]

15 Social Media Tools
15 Tools to Improve Your Social Media ROI (on a budget)

Great social campaigns don’t have to cost a lot to be effective. You can make your social media approach easier and more results driven by using free or low-cost tools to create content, measure results, organize scheduling and identify influencers. […]

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B2B Social Media: 5 Practices for Doing It Right

I loved doing puzzles with my brothers when I was a kid. But every time we shook out the pieces to a new one, an argument would break out about how to begin — find pieces with edges, group the […]

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Three Strategies for Getting the Most Out of Social Influencer Campaigns on Vine

Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation, so popular that Twitter acquired them just under six months after being founded, right […]

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HR Social Insights: What Are HR Professionals Tweeting About?

Are you an HR professional or do you sell to them? Then you’ll be interested in discovering the conversations that human resources pros are having on social media. That’s where hashtags come in. Like popular search engine keywords, hashtags are […]

B2B social media marketer
5 Must-Do Activities for Smart Social Marketers

What’s the difference between smart social marketers and the ones that struggle? Yes, the smart marketers target a specific audience, leverage best practices, and understand how to set the right social media goals. But they also build the foundation of […]