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From Our Social Marketing & Insights Blog
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Transform Social Media Into a Customer Experience You Can Be Proud Of

Anyone can now reach and engage customers at scale using social media. The challenge is to make social interactions feel like people connecting with people, regardless of whether that’s done in the form of a tweet, status update, or blog […]

Connect with Your Audience - Drop the Jargon
Want to Connect with Your Audience? Drop the Jargon

Have you ever read a technical blog post that seems over your head? Technology bloggers and writers have a challenge: they need to get very complex concepts across to their audience and somehow make it engaging. This is where the […]

social selling is like feeling around in the dark
Why Hasn’t Social Selling Gone Mainstream Yet?

Social selling will transform the way sales teams do their jobs. At least that’s what a lot of people have predicted over the past few years. They claim sales reps will use social networks such as LinkedIn, Twitter and Facebook […]

Mobilize B2B event attendees
How to Mobilize Your B2B Event Attendees on Social Media

If you’ve been to a marketing conference in the past 5 years, you know how powerful social engagement at B2B events can be. Conferences like MozCon and Inbound drive thousands of tweets and millions of impressions, but they are also […]

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How CMOs Use Twitter: Insights and Opportunities

In 2012, Gartner analyst Laura McLellan made her now-famous prediction that “by 2017, the CMO will spend more on IT than the CIO.” Thus began the decade of the CMO, in which the aura of the Chief Marketing Officer has […]

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Social Selling: Why Sales Leaders Don’t Need to Fear Social Media

A couple weeks back, Carter and Karri joined up with Barbara Giamanco to talk about Leadtail’s recent report: How Sales Leaders Engage On Twitter. Barbara Giamanco is a social selling leader whose passion is to help salespeople and sales teams […]