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From Our Social Marketing & Insights Blog
Smarter B2B Social Media
5 Ways B2B Companies Can Get Smarter About Social Media

Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching the surface of its […]

Can great content be about nothing?
Can Great Content Be About Nothing?

Original, quantitative, in-depth research can produce solid, compelling content, but it’s not the only approach to creating great content other people want to read. You can also write about nothing… provided that you know a little something about the nothing […]

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What Digital Marketers Were Tweeting About in October [Study]

This month, Leadtail analyzed 46,438 tweets from 527 digital marketers published between October 1st and October 31st, 2014 to find the Top 50 Hashtags they used in October. Here’s what we found… Events Continued to Thrive September saw several marketing […]

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How Experts Craft Their Social Media Persona [Study]

Recently, Leadtail and PureMatter collaborated on a Social Insights report titled “Behind the Brand: 30 Influencers that Drive Social Media for the Brands We Love.” During the first half of 2014, they studied 22,642 public tweets from 30 digital executives, […]

B2B Perspective on How to Measure Influence
B2B Perspective: How Should Marketers Measure Influence?

This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer. Here’s an excerpt… eMarketer: How can B2B marketers measure […]

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Social Customer Service: The Front Line of Your Brand Reputation

Customer service has never been easy… but at least in the old days, when a customer called to complain, the phone didn’t ring on the CMO’s desk. So what do you do when your #1 job is to protect your […]