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From Our Social Marketing & Insights Blog
5 Steps to Doing Social Listening the Right Way
5 Steps to Doing Social Media Listening the Right Way

  Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really […]

leadtail on #contentchat
#ContentChat was a Blast! Here’s What Went Down…

Thanks so much to Janise Fryatt at @SmarterShft for the invitation to join #ContentChat and talk about our recent collaboration with our friends at PunchTab: How Digital Marketers Engage on Twitter. You can download a copy of the report here […]

Shift Your Thinking About Content Marketing
Shift Your Thinking About Content Marketing

For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, […]

group of lightbulbs
The Modern Marketer’s Agenda: What Should Be at the Top of Your List?

[Editor's note: This is a guest post from Megan Ritter] “Talk to me, Twitter.” Fashionably late with twenty characters, Robert Downey Jr. set Twitter buzzing with millions of new followers, but four months later with only 34 tweets, the honeymoon […]

digital marketer social insights webinar
Social Insights Webinar: How Digital Marketers Engage on Social Media

We’re excited to team up with our friends at PunchTab to host a truly unique webinar about our jointly produced social insights report on digital marketers. This webinar will review the report findings and dive even deeper into what digital […]

social roi signposts
Where’s the ROI From B2B Social Media?

Our friends over at CMSWire recently asked for our perspective on these questions: “Are there proven metrics to demonstrate ROI from B2B social media marketing campaigns? If so, what are they, do you know case studies of success, and ultimately, […]