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From Our Social Marketing & Insights Blog
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Three Strategies for Getting the Most Out of Social Influencer Campaigns on Vine

Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation, so popular that Twitter acquired them just under six months after being founded, right […]

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HR Social Insights: What Are HR Professionals Tweeting About?

Are you an HR professional or do you sell to them? Then you’ll be interested in discovering the conversations that human resources pros are having on social media. That’s where hashtags come in. Like popular search engine keywords, hashtags are […]

B2B social media marketer
5 Must-Do Activities for Smart Social Marketers

What’s the difference between smart social marketers and the ones that struggle? Yes, the smart marketers target a specific audience, leverage best practices, and understand how to set the right social media goals. But they also build the foundation of […]

CFOs Engage on Social Media
How CFOs Engage on Social Media: 5 Key Insights

When it comes to social media, is the CFO the final C-suite holdout? The answer is yes … and no. Without question, finance executives haven’t embraced social media to the degree that chief marketing officers (CMOs) and chief information officers […]

B2B Social Media Marketing #Fails
6 Ways B2B Marketers #Fail at Social Media Marketing

You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider. You’ve probably set up the obligatory LinkedIn company page, Twitter handle, and […]

How to Champion Your Social Media Initiatives
How to Champion Your Social Media Initiatives

I’ve written often about the challenges B2B marketers face in turning the crank to generate social ROI. Specifically, how important it is to build quality social channels, set the right social media goals, and create compelling content — and how […]