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From Our Social Marketing & Insights Blog
executive reading list
What C-Suite Execs Read Every Day [Social Data]

C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace […]

Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

share other people's content
Why Other People’s Content is Key to Your Social Media Strategy

It’s all about sharing. Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.” But it’s hard to suppress that selfish tendency […]

sales executives use twitter
How Sales Executives Use Twitter

While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to […]

Create More Engaging Content
How Can B2B Marketers Create More Engaging Content?

You know the struggle is real when 54% of B2B marketers find it difficult to create engaging content. Add a noisy and crowded marketplace to the mix and you’ve got yourself a marketer with lots of content but poor ROI. […]

social insights CIO leadtail
What Social Data About CIOs Means for Marketers

Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in vendors selling “MarTech,” it seems Gartner’s prediction may come to pass. […]