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From Our Social Marketing & Insights Blog
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Social HR is Here to Stay – What’s Your Plan?

The logic is pretty simple: as long as there are organizations, there are human resources; and as long those human resources use computers, the Internet and mobile devices to communicate with one another, there is social media. What started out […]

8 Ways to Make Customers Look Awesome on Social Media
8 Ways to Make Your Customers Look Awesome on Social Media

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? […]

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What Digital Marketers Were Tweeting About in November [New Data]

This month, Leadtail analyzed 50,306 tweets from 701 digital marketers published between November 1st and November 30th, 2014 to find the Top 50 Hashtags they used in November. Here’s what we found… On Your Mark, Get Set… Shop! Thanksgiving marks […]

B2B Marketers: Think More Like Brand Marketers
B2B Marketers: Think More Like Brand Marketers

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer […]

Identify and Mobilize Brand Advocates
Ready to Identify and Mobilize Your Brand Advocates?

Every marketer worth their salt knows the value of being recommended by a customer. After all, it’s why we always talk about how powerful word of mouth is. Yet my experience is that most marketers don’t know who their brand […]

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B2B Marketers’ Visual Guide to Social Video

Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s important to think about the […]