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From Our Social Marketing & Insights Blog
How to Champion Your Social Media Initiatives
How to Champion Your Social Media Initiatives

I’ve written often about the challenges B2B marketers face in turning the crank to generate social ROI. Specifically, how important it is to build quality social channels, set the right social media goals, and create compelling content — and how […]

How B2B Brands Can Join the Periscope Party

It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users in just 10 days. And global […]

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Live Tweet Your Webinars Like a Social Media Pro

We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement with your upcoming webinar. Are you ready to tackle live tweeting? There’s no question using Twitter to […]

customer experience you can be proud of
Transform Social Media Into a Customer Experience You Can Be Proud Of

Anyone can now reach and engage customers at scale using social media. The challenge is to make social interactions feel like people connecting with people, regardless of whether that’s done in the form of a tweet, status update, or blog […]

Connect with Your Audience - Drop the Jargon
Want to Connect with Your Audience? Drop the Jargon

Have you ever read a technical blog post that seems over your head? Technology bloggers and writers have a challenge: they need to get very complex concepts across to their audience and somehow make it engaging. This is where the […]

social selling is like feeling around in the dark
Why Hasn’t Social Selling Gone Mainstream Yet?

Social selling will transform the way sales teams do their jobs. At least that’s what a lot of people have predicted over the past few years. They claim sales reps will use social networks such as LinkedIn, Twitter and Facebook […]