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From Our Social Marketing & Insights Blog
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How CMOs Use Twitter: Insights and Opportunities

In 2012, Gartner analyst Laura McLellan made her now-famous prediction that “by 2017, the CMO will spend more on IT than the CIO.” Thus began the decade of the CMO, in which the aura of the Chief Marketing Officer has […]

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Social Selling: Why Sales Leaders Don’t Need to Fear Social Media

A couple weeks back, Carter and Karri joined up with Barbara Giamanco to talk about Leadtail’s recent report: How Sales Leaders Engage On Twitter. Barbara Giamanco is a social selling leader whose passion is to help salespeople and sales teams […]

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5 Keys To a Successful Employee Advocacy Program

Employee Advocacy programs have become a very powerful tool any organization, big or small, in any vertical, can leverage to great success. The benefits are vast: reaching an audience you otherwise wouldn’t have access to, increasing engagement between your brand […]

Social ROI: Are We There Yet?
Social ROI: Are We There Yet?

Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re […]

When Does Social Selling Become Just Selling?
When Does Social Selling Become Just Selling?

Over the past few years, the term “social selling” has become quite popular.  You can sign up for webinars, download eBooks, take courses, and more, all to learn how to socially sell.  However, at what point does social selling become […]

Forrester Report Says Social Media Doesn't Work?
Did Forrester Research Just Say That Social Media Doesn’t Work?

Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s not working”. Now as someone who earns […]