/ Social Media Strategy + Insights

Salorix Launches Platform to Help Brands Influence Social Conversations

Big congrats to our friends at Salorix for launching their Amplify social media platform today. What is Amplify? It’s a social media management system designed to analyze millions of social conversations to find out which ones you (the brand) should care about.

This is not easy to do.

Especially since over 90% of these conversations are happening outside of brand-controlled properties (this is what the CEO of Salorix told us). It’s also what makes the whole “big data meets social media” thing really hard.

So, what conversations should big brands care about?

The most influential ones of course! And that’s what the Amplify platform helps with identifying by using proprietary machine learning algorithms (that get smarter over time).

But wait there’s more.

The platform also gives insight into how best to “influence the influencers” such that they are more likely to share your brand message with their social networks. Powerful stuff.

This is why the Salorix team named the platform: Amplify (get it?).

To learn more about Salorix and the Amplify platform (including seeing cool dashboard screen shots) check out this post by the folks at The Realtime Report:

Salorix Launches AI-Powered Predictive Influencer Marketing and Social Media Management Platform

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Why Forrester’s B2B Social Marketing Predictions Were Right and Wrong ( 8 Nov 2012 )
Salorix Launches Platform to Help Brands Influence Social Conversations ( 12 Dec 2012 )
Knowing Your Target Audience’s Mood is Start of B2B Social Marketing ( 18 Dec 2012 )
Chief Marketer Survey Data and Next Phase of B2B Social Marketing ( 28 Dec 2012 )
Written by Carter Hostelley
Carter is the founder and CEO of Leadtail, and champions the power of social media insights to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social insights can help you better understand and engage your buyers. Learn more about Carter here, and follow him @carterhostelley

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