social marketing

Take Your Social Media Marketing Up to 11 with Customer Service

It’s no secret to social media marketers that customer service is an integral part of their job. 67% of customers have reached out to a brand for customer service on social media. And with instant gratification the norm in our […]

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Why Social Media is Getting Harder for Marketers, and What to Do Now

Is it just me or is social media still hard to do? Maybe you’re the exception, but most marketers we talk to continue to struggle with how to move the dial with social media, let alone generate a positive ROI. […]

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6 Ways to Get Your Buyers’ Attention Using Social Media

Let’s face it. Social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts, and oh yeah, Google […]

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6 Reasons Why B2B Social Marketing is Different Than PR

We’d be the first to agree that PR firms can be hugely important for your company. Without a doubt, media relations are an essential chess piece in your strategy for getting the word out about your business or enterprise. For […]

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B2B Social Marketing versus SEO: Which is More Important?

Who would have guessed, but new data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. At least that’s what research from Demandbase and Ziff Davis says. While research […]

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Chief Marketer Survey Data and Next Phase of B2B Social Marketing

Since you’ve been busy with all your holiday planning, shopping, and eating, you may have missed that Chief Marketer recently released their 2012 Social Marketing Survey results. Now the truth is there were no shocking revelations here. Instead, it was […]

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Knowing Your Target Audience’s Mood is Start of B2B Social Marketing

Have you checked out the festive “Holiday Shopping Mood Meter” from the smart folks at NetBase? They’re tracking the consumer sentiment (i.e., mood) of the top ten retailers during the holiday shopping season using their social intelligence technology. Neat stuff. […]

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Salorix Launches Platform to Help Brands Influence Social Conversations

Big congrats to our friends at Salorix for launching their Amplify social media platform today. What is Amplify? It’s a social media management system designed to analyze millions of social conversations to find out which ones you (the brand) should care […]

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Why Forrester’s B2B Social Marketing Predictions Were Right and Wrong

We just downloaded last year’s Forrester Research report on B2B Marketing Trends and Predictions for 2012. No, it’s not that we’re a year behind with our reading (we are behind, but not THAT behind!). It’s just time to think about […]

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Struggling with B2B Social Marketing? What to Do Now

Come on B2B marketers, just face it. You don’t know what you’re doing with social media. Sure your company has a Facebook and LinkedIn page, and someone on your team tweets every day (maybe you). But, to quote Dr. Phil, […]

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