B2B Social Media Strategy

Identify and Mobilize Brand Advocates
Ready to Identify and Mobilize Your Brand Advocates?

Every marketer worth their salt knows the value of being recommended by a customer. After all, it’s why we always talk about how powerful word of mouth is. Yet my experience is that most marketers don’t know who their brand […]

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LinkedIn audience or network?
Should You Use LinkedIn to Build a Network or an Audience?

I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn […]

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Employee Advocacy
Is Employee Advocacy the Next Big Thing for Marketers?

It started with a simple question: “What’s the next big thing marketers need to focus on?” I asked Mike Edelhart who runs the Pivot conference — a conference for senior marketers on the leading edge of the social media revolution. […]

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B2B Marketers: How to Identify and Mobilize Your Brand Advocates
B2B Marketers: Ready to Identify and Mobilize Your Brand Advocates?

Every company has brand advocates, even those that sell to other businesses. Yes, I know. You think it’s just consumer brands such as Apple, Harley Davidson, Starbucks, and Trader Joe’s that have customers passionate enough to recommend their products or […]

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