B2B Social Media Strategy

The Key to Turning Employees into Brand Advocates? Engage Them

Wouldn’t it be great if your employees were great brand advocates? If they eagerly shared information about your brand on social media, and helped spread the word about what your company is doing? It can seem like an impossible task, […]

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Employee Advocacy
Turn the Promise of Employee Advocacy Into Reality

Here’s a question I hear a lot these days: “How can we get employees to start sharing brand content on social media?” Employee advocacy has finally bubbled up into the consciousness of senior marketers. In theory, that’s a good thing. […]

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employee advocacy program working?
How to Know if Your Employee Advocacy Program is Working

Here at Leadtail, we’re noticing a growing interest in the topic of employee advocacy. And as our blog readers know, we’ve even posted about this topic. That’s why we’re especially happy that Russ Fradin, founder of Dynamic Signal and long-time employee […]

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Build an Employee Army of Social Media Rockstars
Build an Employee Army of Social Media Rockstars

Recently, I wrote 5 Keys to a Successful Employee Advocacy Program. One of the points I touched upon is the importance of social media training for employees. According to a 2014 Pew Research Report, 71% of online adults are active on […]

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customer experience you can be proud of
Transform Social Media Into a Customer Experience You Can Be Proud Of

Anyone can now reach and engage customers at scale using social media. The challenge is to make social interactions feel like people connecting with people, regardless of whether that’s done in the form of a tweet, status update, or blog […]

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5 Keys To a Successful Employee Advocacy Program

Employee Advocacy programs have become a very powerful tool any organization, big or small, in any vertical, can leverage to great success. The benefits are vast: reaching an audience you otherwise wouldn’t have access to, increasing engagement between your brand […]

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8 Ways to Make Customers Look Awesome on Social Media
8 Ways to Make Your Customers Look Awesome on Social Media

How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? […]

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