B2B Content Marketing Strategy

Social Recommendations or Content Marketing?
Marketing Challenge: Social Recommendations or Content Marketing?

Why aren’t B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right? And these days, it’s easy […]

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leadtail on #contentchat
#ContentChat was a Blast! Here’s What Went Down…

Thanks so much to Janise Fryatt at @SmarterShft for the invitation to join #ContentChat and talk about our recent collaboration with our friends at PunchTab: How Digital Marketers Engage on Twitter. You can download a copy of the report here […]

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Shift Your Thinking About Content Marketing
Shift Your Thinking About Content Marketing

For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, […]

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11 Ways to Boost Traffic to Your Company Blog
11 Ways to Boost Traffic to Your Company Blog

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you’re a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: […]

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5 Reasons Why Social Media Is NOT Helping Your Content Marketing Results
5 Reasons Social Media Is NOT Helping Your Content Marketing

So here’s a question for you. How can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn’t social media the “marketing” in content marketing? Or is content marketing just about creating relevant […]

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Embrace the 3 Stages of Content Marketing to Make Results Take Off
Embrace the 3 Stages of Content Marketing to Make Results Take Off

Everything has stages. Rocket launches, careers, and life to name just a few. So why wouldn’t your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it. The issue […]

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3 Ways to Boost Your Content Marketing Results

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team […]

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6 Ways to Get Your Buyers’ Attention Using Social Media

Let’s face it. Social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts, and oh yeah, Google […]

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Struggling with Content Marketing? What to Do Now

Chances are pretty darn good you’re already a content marketer. How good? Research shows that 91% of B2B marketers now use content marketing. Why is that? Because creating and sharing quality content can be a game changer for your company. […]

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