B2B Social Strategy and Insights Blog

Be More Active on LinkedIn - 5 Reasons
5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You […]

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B2B Marketing Q&A: Joe Pulizzi on Content Differentiation, Removing Marketing Automation and More

In B2B Marketing: Tomorrow’s Best Practices Today, we feature expert interviews about the state of B2B Marketing and what the future holds. In this post, I’m thrilled to interview Joe Pulizzi. In January 2019, Joe ended a 12 month sabbatical. […]

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B2B social agency
7 Ways the Right B2B Social Agency Can Help You

Is it time to bring in a social agency to help? It may be if your company is still struggling to make social media work. Yes, I’m biased since I manage a B2B social agency. But over the last six […]

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5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. Create the right incentives […]

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B2B social media planning - what's your plan?
B2B Marketers: What’s Your Social Media Plan?

Social media planning can be a challenge when you don’t know where to get started. Planning marketing initiatives is hard enough when you have documented goals and are simply battling to get the resources to make it happen. But what […]

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b2b social media marketing predictions for 2019
B2B Social Media Marketing in 2019: Differences to Expect

With each passing year, a lot changes with B2B social media marketing. At the end of 2017, Twitter increased its character limit from 140 to 280 characters. They also launched threads, a feature that allows users to group tweets together […]

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influencer marketing notebpad on table
B2B Influencer Marketing Insights from an Expert Panel

At MarketingProfs’ B2B Marketing Forum in San Francisco, I attended a panel discussion on B2B influencer marketing. Moderated by Lee Odden, CEO, TopRank Marketing, the session was titled “The Confluence Equation: How Content & Influencers Drive B2B Marketing Success.” B2B […]

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It's time to get started with Facebook Advertising
B2B Marketers: It’s Time to Get Started with Facebook Advertising

Although organic results are best, social advertising is something you ought to consider. Facebook Advertising should be near the top of your list. Why is that? Facebook Advertising First of all, organic reach continues to decline as Facebook increasingly favors […]

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Ideas for social media cover photos
B2B Social Media Cover Photos: 5 Ideas to Consider

What’s an opportunity in B2B social media marketing that no one is talking about? The cover photo. On profile pages, social network platforms make a large, horizontal area available for you to upload a photo or image. Here’s what they’re […]

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image of dart - social media targeting
Social Advertising: A Quick Guide to Facebook, Twitter and LinkedIn

Have you experimented with social advertising? If not, you should! As a B2B marketer, social advertising can complement your efforts in organic social, search engine optimization (SEO) and paid search (PPC). Social Advertising It’s time to update your B2B social media […]

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