B2B Social Strategy and Insights Blog

what is employee advocacy
What Employee Advocacy Is and Is NOT

You hear a lot about employee advocacy these days, and like any good trend – this one has staying power, so it’s likely been on your radar for a while. But how does one go about implementing an employee advocacy […]

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Tips and Tools for a Successful Social CRM Strategy

The goal of any CRM strategy should be engagement with customers. Engagement is likely to lead to better customer relations, happier customers and, as an added benefit, more customers. So how can you reach this level of engagement? There are […]

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The Social Media Cheat Sheet for B2B Events

B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s Subscribed, to the many community-oriented meetups happening each and every week. But […]

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brand awareness isn't always positive
Why Brand Awareness Is No Longer Enough for Social Media

When it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise since social media is great for getting on the radar, building trust, and staying top-of-mind with […]

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5 Ways to Ignite Your Employee Advocacy Program
5 Ways to Ignite Employee Advocacy at Your Company

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get the importance of putting an employee advocacy program in place. The bad news is many of […]

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social media referral marketing
How Social Media Referral Marketing Can Help Win Business

One key difference that separates the most successful professional services firms and the rest is a surprisingly simple one: social media referral marketing. The reality is that most firms sell themselves short by taking too narrow an approach to referral […]

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Take Your Social Media Marketing Up to 11 with Customer Service

It’s no secret to social media marketers that customer service is an integral part of their job. 67% of customers have reached out to a brand for customer service on social media. And with instant gratification the norm in our […]

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what's keeping CMOs from getting the full value of their martech stack?
CMOs: Beware Martech’s Dirty Little Secret

Marketing has become about smart technology. And the winners and losers will be defined by those who evolve their MarTech stack strategically. CMOs are on track to spend as much as CIOs this year on technology, and most are willing to […]

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B2B Influencer Marketing Programs: A Brand’s Super Power, When Done Right

With all the talk about influencer marketing, it’s no surprise that B2B marketers are (finally!) starting to show some interest in this new marketing approach. As a matter of fact, we’re getting lots of questions about how B2B influencer marketing […]

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IoT Leaders on Social Media
IoT Leaders on Social Media [Infographic]

Whether you’re embracing the hype or still waiting to see how things evolve, there’s no question the “Internet of Things” has become a reality. As a matter of fact, Gartner forecasts that there will be 8.4 billion connected things in […]

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